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CONTACT
PrintPapa
Address: Street: 1920 Lafayette Street, Unit L,
Santa Clara
State: CA
Zip Code: 95050
Phone: 408-567- 9553
Website: http://www.printpapa.com

CA, 20th March 2023: Regardless of the convenience and popularity of digital marketing strategies, direct mail marketing is still a viable and effective marketing option. As a matter of fact, direct mail marketing has improved over the year and direct mail is more efficacious than digital marketing.

However, if you fail to reach the right audience, your direct mail marketing campaign will not give you the result you are looking for. When you have your target audience, you will a need marketing message that will grab and captivates your target audience.

To get started, we have put together the tips given below.

1. Include an Attractive Offer

In order for a direct mail printing campaign to be successful, it is imperative to provide an offer that captures the attention of your target audience. Including an enticing call to action (CTA) or offer can increase the perceived value of your direct mailers and reduce the likelihood of them being discarded.

For instance, if you have opened a new bookstore, you can use direct mail printing to announce a grand opening. But if you add only store information, it is likely to be thrown away. However, if you include an offer, such as a ‘30% discount when you buy 2 books’, your audience will be more likely to visit you.

Customers tend to be attracted to deals and discounts. If you decide to include an offer on your direct mail postcards, you will surely get incredible results.

2. Choose the Appropriate Materials

Direct mail products serve different purposes depending on their type. For instance, postcards are ideal for promoting concise messages that elicit immediate responses, catalogues are well-suited for advertising numerous products and services or providing in-depth information about your company, and brochures are effective for conveying a moderate amount of information that informs and engages your target audience without revealing too much.

When you decide on the right material, decide on the right size. The size of the EDDM postcard will have an impact on the direct mail brochure or postcard marketing. You can take the help of a professional to decide on the material and size that works best for your brand.

3. Add Bonus Items

It is always a pleasant surprise to receive direct mail that contains fun and practical extras like customized calendars, stickers, magnets, or notepads. These items are not only budget-friendly but can also significantly boost the success of your marketing campaign.

In case the folded postcard mailer comes with an envelope, hint to these additions on the envelope with texts, such as ‘Check Out Our Free Gift for You.’ The small gift will jumpstart the curiosity of the customers.

Include a bonus on full service EDDM materials that do not need envelopes. For instance, on the EDDM postcards, you can add a link for your audience that they can follow to redeem a gift.

It increases the possibility of your customers opening the envelope. This, in turn, will increase your chances of success.

Conclusion

Failing to implement a direct mail marketing strategy could result in missed opportunities to generate sales. So, make sure that you follow the above-given tips.

About Company

PrintPapa is a printing company that offers a wide range of high-quality printing services for businesses and individuals. With a focus on customer satisfaction, they offer a wide range of products, including business cards, flyers, banners, and more.

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