The Amateur Olympia, India’s biggest bodybuilding tournament for amateur athletes, concluded in Mumbai on October 29. India’s leading nutraceutical brand Steadfast Nutrition was the presenting partner for the three-day championship, held at the International Health, Sports and Fitness Festival (IHFF)- Asia’s biggest health, sports, and fitness festival. Steadfast also sponsored a Pro Show at the IHFF, a milestone in the history of India.

Steadfast Nutrition founder Aman Puri said, “Steadfast believes in the phenomenal power of the youth. Bodybuilding as a sport has a lot of scope in India, many youth are interested in pursuing it as a full-time career, but the sport is not getting the attention it deserves. Aspiring athletes can't get a better platform than the Pro Show, the Amateur Olympia, and the IHFF. Steadfast Nutrition has fuelled countless dreams by sponsoring the Amateur Olympia year after year since 2019. We have propelled numerous amateur bodybuilding athletes into the league of professional or “pro bodybuilders”. Pro show winners and IFBB Pros have a better chance of earning sponsorships and endorsements than amateurs.”

The Steadfast Nutrition Pro Show finale was held on October 30. Four winners were declared. Participants won a direct entry to Mr Olympia- the world’s ultimate championship for bodybuilding athletes.
Elizaveta Dementeva, a bikini bodybuilding athlete from Russia, won the Women’s Bikini division; Bhuwan Chauhan, an engineer from India, won the Men’s Physique division; Hameed Juma Ebrahim, a personal trainer from Bahrain, won the 212 Men’s Bodybuilding segment; while Abdullah Alsairafi, a coach from Kuwait, won the Classic Physique segment. 

The Amateur Olympia was the other highlight of the IHFF. The participants aimed to win a “pro card”, the dream of every amateur bodybuilder since it enables them to compete in the professional circuit.

Twenty-four pro cards were given to the winners in their respective categories: Men’s Bodybuilding, Men’s Classic Physique, Men’s Physique, Women’s Figure, Women’s Physique, Women’s Bikini, Women’s Fitness, and Women’s Wellness.

This is the third time that Steadfast threw its weight behind the Amateur Olympia, organised under the aegis of the International Federation of Bodybuilding and Fitness (IFBB), the governing body of bodybuilding and fitness across the world.

Only pro card holders or professional bodybuilders are eligible to compete in shows with huge prize money, popularly called pro shows.

After a win at an amateur bodybuilding event, the next step for an athlete is to compete in a pro show or a pro league championship, which gives them the perfect platform to excel in their field and a chance to earn prize money and endorsements.

Steadfast Nutrition, which believes in bringing more and more sports into the mainstream, has previously sponsored the Mixed Martial Arts (MMA) championships at the fitness festival.

Five hundred fitness brands, including nutraceutical companies showcased their products at the expo. Over two lakh visitors attended the IHFF.

Steadfast Nutrition has revolutionised the world of sports and wellness nutrition since its inception in 2017. The brand’s promise to serve rigorously tested supplements and mantras: For Athletes, By Athletes and We Understand Organs Better have made it the choice of countless athletes, all of whom vouch for its role in their success. Steadfast Athletes have a record of exemplary performances in national and international events, including the Olympics, the Commonwealth Games, national cycling championships, and international football tournaments.