Wearable technology is an emerging trend that integrates electronics to the daily activities and fits into the changing lifestyles and can be worn on any part of the body. The ability to connect to the internet and enable data exchange between a network and a device is among the major driving factors that lead to wearable technology.

- Although the wearable technology is still in its early stages, the niche segments, such as head-mounted displays, and body-worn cameras, among others, are expected to have a longer-term perspective. Changing consumer lifestyles and the shift toward fitness, and the need for advanced technologies for healthcare and security applications are expected to bring significant changes to the market development. ​

- Body-worn cameras are used to capture video and audio data digitally. It typically comprises a microphone, camera, battery, and data storage unit, which is either onboard or connected to a camera unit with a cable.​ They are mainly used for surveillance purposes by police and special law enforcement agencies. It allows capturing evidence and recording the real-time data. The prime driving factor for the body-worn camera market's growth is the rising need for maintenance and accountability of a transparent approach during police conduct.​

- According to Rand Corporation, assault rates against police officers are 15% higher when the officers wear cameras, probably because they feel more confident about reporting assaults once captured on camera. Therefore, body-worn videos (BWVs) have been proposed as a new way of reducing police use of force, as well as assaults against officers. ​

- According to the Electronic Frontier Foundation, 43 of 68 police departments in major cities in the United States have body-worn camera programs with policies in place, with 24 making them quickly and publicly available on their department websites. Another significant factor driving the growth of body-worn cameras is its use by military forces for training purposes and special law enforcement agencies. ​

- The outbreak of the COVID-19 virus has disrupted the supply chain globally. The COVID-19 outbreak has disrupted the global tech sector, especially hardware, electronic manufacturing services providers, and semiconductor companies, as operations in the world's largest tech manufacturing hub is threatened. Governments around the world are also opting for alternate methods for recovering from the aftermath of the pandemic. For instance, the Japanese government is planning to take stringent measures to revive industries, such as consumer electronics and automotive.

Key Market Trends

Sports and Adventure Segment is Expected to Witness Significant Growth

- The wearables cameras are witnessing increased adoption in various applications in sports and adventure segments. They are being used by goalies, referees, catchers, and umpires for the live recording of the sport, as well as by skiers, skydivers, surfers, and riders for recording and sharing their adventurous moments. With the rapidly increasing popularity of these cameras and the growing interest of people in sports and adventurous activities, this segment's growth is to drive the market forward.

- Various factors, such as the increasing use of connected wearables, rise in extreme sports events, holidays, and music festivals, the growing trend of sharing content on social networking websites, and the booming consumer electronics industry, are driving the growth of these cameras in the sports and adventure segment.​

- These wearable cameras are also witnessing increased usage among the broadcasting studios for live streaming of sports events from multiple viewpoints of the players on the sports field, thus boosting the demand of these cameras as these images and videos captured from multiple points are liked by viewers.

- These wearable cameras offer various advantages to consumers, such as simple mechanics, robust design, wide field of view, portability, and functionality to be worn on the body, and providing high-quality videos. Moreover, the technological advancements in sharing options, such as GPS functions and Wi-Fi connectivity that enable the users to keep track of their position and speed, have also led to the market's growth.

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North America is Expected to Occupy Largest Market Share

- The market for wearable and body-worn cameras has evolved rapidly since federal funding programs in the United States for law enforcement body-worn cameras were announced in 2014. This funding and subsequent initiatives stimulated and accelerated increases in the shipments of body-worn cameras in the United States. More than half of the medium to large police departments in the United States use or are testing body-worn cameras in a present pilot program.​

- Moreover, nearly one-third of the 18,000 state and local police departments in the United States are purchasing body cameras for their officers. This number is only expected to increase, fueling the market’s growth positively. Also, the New Orleans Police Department plans to pay USD 1.2 million for body-cameras, with much of the cost going toward storage. According to the largest law enforcement agencies in Kern County, Calif, body-worn cameras would offer a valuable service for officers and the general public.​

- Globally, the United States is expected to be one of the highly innovative wearable action camera markets. Most of the companies advancing in this technology are based in the United States. High technology exposure and ease of availability of smart devices have created a strong market for wearable and body-worn action cameras in the region. ​

- The increasing participation of individuals in extreme sports events is further supporting the market growth. Physical Activity Council (PAC), US, estimated that the percentage of individuals who participated in fitness sports and outdoor sports has increased from 60.1% and 53.9% in 2013 to 66.0% and 59.2% in 2018. Outdoor sports included trail running, cross-country skiing, stand-up paddling, and hiking, among others.​

Competitive Landscape

The wearable and body-worn cameras market is highly competitive due to the presence of many small and large players in the market, supplying their products in domestic and international markets. The market appears to be fragmented, with major players adopting strategies like product innovation and mergers and acquisitions to extend their reach and stay ahead of the competition. Some of the recent developments in the market are:

- June 2020 - KC Wearable, the smart wearable technology and innovation company, announced significant partnerships with over 35 countries worldwide as authorities seek to control the spread of COVID-19. Working closely with police agencies and major transport hubs, such as airports and schools and hospitals, the KC N901 Smart Helmet, which employs a thermal camera, has been used to detect symptoms of COVID-19 in a range of different settings.​

- October 2019 - Panasonic Public Safety Solutions Division, which is a business unit of the newly formed Panasonic i-PRO Sensing Solutions Co., Ltd., showcased an innovative new compact and lightweight body-worn camera (BWC) at the IACP. The new BWC incorporates a unique combination of features, including a user swappable battery with up to 12 hours of life, enabling law enforcement agencies to focus on their duties and not on charging batteries.​

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