High-performance electronic systems ae using more and more high-performance data converters for improving and shaping the architecture and opening new application perspectives. The emerging circuits and systems techniques that are at the forefront of state of the art in modulators are pushing their performance forward and giving rise to new generations of data converters. Further, the current and future trend depends on old and new factors that include the global economy, technology evolution, and marketing.

- Increasing adoption of technologically advanced data acquisition system drives the market. From research work to modern engineering processes, the high rates of encoded information in multiple signals forced data acquisition (DAQ) systems to evolve. The industry is evolving towards a trend of having a combination of modular hardware and flexible software, where these newer modular systems have appropriate signal conditioning and analog-to-digital conversion (ADC), with various interfacing sensors that support multiple data acquisition requirements.

- The traditional approach for performing specific DAQ tasks is not feasible considering today’s requirements. Thus a market tends towards more software-defined approach to DAQ, as well as the emergence of high-speed USB-enabled DAQs.

- Further, the growing demand for high-resolution images in scientific and medical applications is driving the market. The data converter constitutes the most demanding challenges imposed by medical imaging on the electronics design in terms of required dynamic range, resolution, accuracy, linearity, and noise. The ADC (analog to digital) must have a high resolution of at least 24 bits to achieve better and sharper images, and a fast sampling rate to digitize detector readings that can be as short as 100 µs in CT (Computed Tomography) solution. The ADC sampling rate must also enable multiplexing, which would allow the use of fewer converters as well as the reduction of the size and power of the entire system.

- A player such as Analog Devices addresses these requirements and offers highly integrated solutions for the key signal chain functional blocks to enable best-in-class clinical imaging equipment. Its products such as ADAS1256 (X-ray applications), ADAS1135, and ADAS1134 (CT applications), and many more drive the market in the medical applications.

- Further, the development of low-power consumption data converters challenges the growth of the market. Power consumption is one of the main design constraints in today’s integrated circuits. Conversion of the low-frequency bioelectric signals does not require high speed but requires an ultra-low-power operation. This combined with the required conversion accuracy, which makes the design of such ADCs a major challenge.

- Further, due to the impact of the COVID-19 pandemic, there is a high effect internationally in supply-demand in the semiconductor industry compared to domestic. For the development of data converter, the need for ICs, resistors, capacitors, etc. is needed. With the breakage in the distribution channel, this holds the slow growth for the data converter market. However, many central and local governments have recognized the strategic importance of the semiconductor industry and prioritized the uninterrupted operations for their domestic companies and suppliers in the midst of mandated business closures.

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Key Market Trends

Telecommunication to Account for Significant Market Share

- Telecommunication infrastructure is stimulating the market growth owing to the advent of 4G communication and some part of 5G communication.

- Manufacturers of wireless infrastructure, especially 4G and 5G, are constantly reducing the size and cost of newly installed wireless infrastructure while holding to high standards of performance, functionality, and quality of service. The data conversion block is a critical function in wireless infrastructure designs, and the analog-to-digital converter (ADC) is the key block that digitizes the incoming intermediate frequency (IF) signal and then passes the digital data to the digital downconverter.

- The wide bandwidth demands of 5G solution can be met by moving frequency translation and filtering from the analog to the digital domain. Two RF converters part of this wave of digitization are the AD9081/AD9082 mixed-signal RF converters, which are introduced by Analog Devices. They have been engineered to install multi-band radios in the same footprint as single-band ones, which helps to increase call capacity three-fold, compared with the call capacity available in today’s 4G LTE base stations.

- Further, in March 2020, Renesas Electronics Corporation introduced a next-generation wideband mmWave synthesizer with the industry’s highest performance and unique set of features optimizing for 5G and broadband wireless applications. The flagship 8V97003 device is ideal for a precision reference clock for the high-speed data converter in several applications such as tests and measurements, data acquisition, etc. This device maximizes system performance by improving SNR and spurious-free-dynamic-range (SFDR) through a reference clock for high-speed data converters

- Further, to support small antenna deployments, the radio architecture core must be tightly integrated for a 5G solution. The traditional approach by combining Multi-Giga sample ADCs and DACs with a System-on-Chip (SoC) is one solution. This approach provides the ability to perform the embedded system design, and to address the increased required operating bandwidths, several data converters implement interfaces using JESD204B.
- Also, over the past ten years, FPGA manufacturers like Xilinx have been improving technology by reducing the silicon fabrication structure size and, as a result, the device’s size, weight, and power (SWaP) values. The latest system-on-chip (SoC) device from Xilinx, the RFSoC, consists of FPGA fabric with Arm processors, analog-to-digital converters (ADCs), and digital-to-analog converters (DACs) all on the same chip.

- This 16-nm technology has over 4.2K DSP slices, four 1.5-GHz A53 Arm processors, two 600-MHz R5 ARM processors, eight 4-GHz, 12-bit ADCs, and eight 6.4-GHz, 14-bit DACs per device. This game-changing technology can be used by COTS (Commercial-off-the-shelf) manufacturers to provide multichannel, SDR transceivers for engineers developing 5G radio products.

North America to Hold the Largest Market Share

- North America is holding the highest share due to growth in telecom sectors and also the use of FPGA (Field-Programmable Gate Array) with rising the demand of A2D converter in consumer electronics for high-resolution images has become an essential part which drives the market. The demand for consumer electronics in the region grew at a rate of approx 2 to 3 % in 2019 as per the Consumer Technology Association.

- Further, sensor applications in automotive requiring data converters range from temperature sensors identifying different engine status to radar/LIDAR enabling Automotive Driver Assistance Systems (ADAS). Other applications involving data converters include wireless transceivers for communicating with other vehicles or with a fixed network. The significant incentive for purchasing an electric car could continue in 2020. The USD 7,500 per vehicle tax credit that has boosted sales of EVs in the United States is drafted to be repealed in 2019, without any increment in the upper limit of the incentive.

- Also, tariff risk is compelling foreign companies to set up shop in North America. Volkswagen announced to spend USD 800 million to build a manufacturing facility in Chattanooga, Tennessee. The plant will begin manufacturing EVs (Electric Vehicles) in 2022. Further, Toyota and Mazda are joining forces to construct an assembly plant in Huntsville, Alabama. The factory, which costs about USD1.6 billion, will have a production capacity of 300,000 units per year, which will be up and running in 2021. These instances are expected to increase the growth of the data converter market in automotive segments in this region.

- Further IT & telecommunications applications estimated for the largest share of the data converter market in the United States. The growth is driven due to the development to 4G network, with superior modulation and antenna methods for improved voice and data services, which enhances a demand of the AMS block.
- Further, according to GSMA in the United States, the 5G adoption rate as a share of mobile connections is expected to increase by 33%, 40%, and 46% in the year 2023, 2024, and 2025 respectively. This further enhances the growth of application in 5G for data converters.

Competitive Landscape

The data converter market is fragmented as the global players are engaged in integrating the signal in various applications like consumer electronics, automotive, etc., which gives an intense rivalry among the competitors. Key players are Analog Devices, Inc., Microchip Technology Inc., etc. Recent developments in the market are -

- June 2019 - Analog Devices, Inc. (ADI) introduced a mixed-signal front-end (MxFE) RF data converter platform which helps to combines high-performance analog and digital signal processing for a range of wireless equipment such as 4G LTE and 5G millimeter-wave (mmWave) radios.

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