The days of putting fliers and posters out for the public to see, and know about your business, are gone. The business marketing landscape has changes so much that even marketing companies themselves have become redundant. In a wild west like landscape, marketing your small medium or large business has become a fight for ranking and position on search engines and multiple online platforms that bring information or entertainment to the public and other businesses.
The change has not only meant that the way marketing is done has changed, but the fact the only constant is more change, has meant relearning the marketing strategy has become a month to month relearning process. What has become a standout feature of the marketing though is video. While text and photographs still have a high impact, video has made an emergence in such a way that it has become an undisputed leader in not only drawing attention but completing a number of tasks in the process such as explaining what the business offer or service is about. It has managed to inform and entertain viewers while at the same time becoming an SEO instrument that can be more powerful than all the other forms of search engine optimization. Video production companies have gone from being simply providers of video footage to being a key part of the marketing strategy that is useful on its own as well as can be a tool in marketing, search engine work, an explanation tool, a branding tool and piece of viral content.
Video production companies in Johannesburg have realized that they now hold the key to future of online marketing as no other form of content can rival the pulling power, the retention rate, the interactivity or the online value of video.
A large portion of the small, or start up, business sector have, as a result, tried to do it themselves, which has not been greatly successful because one simple rule will always apply and that is branding and brand image. Even if a video were to go viral, if the video is of poor quality, or represents something which could be seen as negative about the company in any way, it can be more harmful than helpful.
As much as technology has come a long way to help video makers to be able to produce video more easily and cost effectively, nothing can ever replace knowledge, skill and education in the field of video. The learning curve for creating quality video is extremely steep. It is also, unbeknown to many, also very hard work. All the technology in the world won’t make video a simple drag and drop process that turns an idea into a final video product.
With video production companies in Gauteng and across South Africa, video has changed from an item that will be viewed, shelved and forgotten to something that will form the backbones of online marketing. The unlimited ideas, and uses, for video online has made it very desirable. What was once almost considered a burden, like the duck turning into the swan; video has become the prize of top marketing campaigns.
From Online video platforms to embedded video to video advertising campaigns, to shared video clips, video has become the be-all to business marketing. So start with thinking about how video can be a part of your business marketing.