Throughout Centuries, Marketing is a basic fundamental to any business success and it is primarily Customer centric. Promoting a product or service to reach right audience in a compelling way is the primary goal of any successful business. In order to promotion often entrepreneurs or small business owners don’t know where to start and how to start, whether it is online or offline to make their promotional campaigns more effective. Promotional campaigns is of mainly two types offline and online.
There is no better time to get into Digital Marketing
Effective online campaigns with powerful Digital Marketing strategies will take businesses to next level. Having Websites helps businesses of all kinds to connect people who are searching online. Most of the people are doing research before buying decisions online. Unlike Traditional marketing.
Why Digital Marketing Matters?
There is an explosion in terms of number of people joining various Digital Media Networks such as Facebook, LinkedIn etc. Digital Marketing is the most sought after skill for any professional who has role to play in marketing.
Understanding Target market beyond traditional marketing strategies with specific analysis, analytics & search that yields best user experience is possible with Digital Marketing Strategies. Often several Business work with a motto " We are not in the business of supporting a media industry, we are in the business of connecting with customers"
The 7 c's of Digital Marketing
• Content
• Conversation
• Convenience
• Customization
• Collaboration
• Context
• Convergence
What’s happening?
Evaluation of Tactics for effectively driving traffic that converts leads to customers in any business with changing Mindset along with the rise of Social Media irrespective of any industry. Understanding Day to Day challenges in building online brand reputation management for local and global companies that strikes a balance between Research and practical hands on experience that tie to real world considerations.
Who's Thriving?
The Revolution of social media and Smart phone usage have ensured that everything is setting up for building tomorrow’s brand today. Today’s Digital Marketers are upending Massive markets that brings great experience to test various marketing analytics assumptions that needs to built for a user centric approach with remarkable experiences.
The Most in demand Skills for Digital Marketing
The major timeline innovations of Digital Marketing always found a space to grab the attention of Targeted audiences. The Major in demand skills for Digital Marketing are Content Marketing, Social Media Marketing, Search Engine Optimization and Mobile Marketing. Digital Marketing careers are not only in demand but they could also be the key to having a life outside of work.
The Future Scope
Digital Marketing is a massive field with wide variety of career options. It is not only the future. It is the need of today. The Opportunities for a Digital Marketing are huge in India. A fresh graduate can get close to 25k per month to 6 Lakhs per annum where in an experienced can command remunerations in the range of 20 Lakhs to 75 Lakhs per annum.