What is Digital Marketing?
Digital marketing is marketing of a product or business by means of digital medium mainly through internet, mobile phones, display advertizing to reach the customers.
Internet of things has made digital marketing very straightforward. Since 1990 & 2000 digital marketing has changed the ways of marketing for the entrepreneurs, small scale companies, brands & businesses. Now people are using digital devices for many applications such as shopping, booking movies, tickets booking, Internet banking and many more. That is the reason that digital marketing is performing major role in this scenario.
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Digital Marketing Techniques
Following are the techniques used for digital marketing
Search Engine Optimization (SEO)
Search Engine Optimization is a process of generating traffic from the free, natural search results. There are two major parts of SEO namely crawling and indexing. SEO ranks the website and improves traffic with the help of unique and quality content and keywords.
Social Media Optimization (SMO)
Social Media Optimization is the process of increasing the awareness of product or brands by using multiple social media communities to gain a viral publicity. Unlike SEO, SMO is totally dependent on the content, images and videos and not on keywords.

Search Engine Marketing (SEM)
Search Engine Marketing has a wide application area it aims to increase quality & quantity traffic of the website. SEM ultimately helps to rank the website. Search engine marketing is a type of digital marketing which deals with the paid advertisement of a product that appears on search result on a particular keyword.
Google Analytics
Google analytics is a service offered by Google that tracks and reports traffic of the particular website. It was started by Google in 2005. Initially it was a premium service used by enterprise users, now it is available in free trials. It enables organization to analyze data from all points of interaction in one place to understand the customer’s review.
Off page optimization
Off page optimization is very important technique used to rank your website in Google Search Engine results.
On page optimization
On page SEO refers to all measures that are taken directly within the website to improve and earn more traffic in search engine results.
Lead Generation
Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques.
Social Media Marketing
Social media marketing deals with the promotion of business or brand on social networking sites. The goal of SMM is to produce content that users will share with their social media and increases brand exposure and broaden customer reach.



Content Marketing
Content marketing includes creation and sharing of online content like blogs, articles, social media posts and videos that will help us to promote our band or business.

Search Engine Marketing

Pay Per Click Advertising (PPC)
PPC directs traffic towards the website, in this type an advertiser pays to publisher or an owner of the website.

Affiliate Marketing
It is a performance kind marketing there are business rewards one or more affiliates for each visitor. In this type you can offer an affiliate marketing to others by signing up individuals or companies who are willing to promote their business.

Email Marketing
Email marketing is nothing but sending a commercial and promotional messages to the group of people using emails.
Google AdWords
It is very vital term in digital marketing. AdWords is a paid online advertizing service provided by Google. In this the advertisers have to pay for advertizing their product.


Advantages of Digital Marketing
• Easy Sharing
Many digital marketing channels highlight sharing capacities which enable advertizes and articles to be shared to numerous adherents. This makes a multiplier impact and has the ability to massively enhance deals comes about.

• Global
As digital marketing uses Internet of things and worldwide web it is become global. Digital marketing allows ad clients to be visible in any part of the world. This gives little new businesses the uncommon chance to go worldwide by means of the colossal presentation gave. The web teems with stories of new companies that turned out to be immensely fruitful over a little period because of the open doors made on account of the worldwide idea of advertising by means of computerized stages.

• Measurable Output
It lets results to be estimated by the advertisers at all times. Accordingly, they can redress their approach against customary promoting techniques that turn out to be excessively reliant on accounts for even the most minor of changes in methodology, as in a hurry. With advanced showcasing channels, every transformation could be followed and lessons joined in the progressive battles. Results are continuous, which implies you don't need to sit tight for even a day to fathom the execution of your crusade.

• Engages Audience
As of late, brands have comprehended the requirement for substantive exchange with the customers. It isn't so in the computerized biological system, while the expenses of doing that in traditional techniques will probably be restrictive, notwithstanding for enormous organizations. It puts a ton of accentuation on genuine discussions with the buyers to influence them to feel associated with the brands they devour.