Search Engine Optimization is referred to as an activity that tries to enhance a website’s search engine rankings.

Unfortunately due to the COVID-19 pandemic, day-to-day activities have been brought to a screeching halt. You have been advised to stay at home for medical reasons and wait for normalcy to resume.

In a local business scenario, when you try to increase its visibility, learning how to use Google My Business (GMB), is an essential part of the process.

Digital marketing has become an essential part of every brand's marketing strategy to connect and build a presence across its target audience.

How many times a day do you give a quick scroll through your Facebook or Instagram feed?

Return on Investment (ROI) are words that appear golden to business owners if it reflects their company’s profit margin.

In a time where the power of content drives the internet’s functionality, content marketing has taken precedence over other forms of online marketing in digital marketing companies.

As a business owner looking to establish a successful long-term online brand, you should look at creating relevant and helpful content.

Traditional marketing techniques are slowly fading away in the face of modern marketing methods like social media marketing, affiliate marketing, online advertising, etc.

Factually correct data adds credibility to the research conducted on any subject matter.

Recently, Twitter shared its daily user base for the first time. It was done to give potential investors and the general public an idea on how Twitter has grown since its inception in 2006.

This quote by Andrew Davis perfectly sums up the essence of content marketing. Content marketing should be used to provide valuable information on the product, rather than trying to create a new demand for it.

All of us are aware of the limited but very strong set of virtual assistants. They have taken over everything in our lives.

Are Insta-savvy brands different than the brands going for a traditional approach to marketing? Are pro-Insta brands on their way to giving tough competition to the giants in their respective domains? We would like to think that’s true.

Two decades ago, was when we were introduced to graphic designing. Adobe Photoshop was launched in the year 1988 and a lot has changed since then.

Successful businesses credit a lot of their success to blogging and content publication. What earlier served as a fun platform for opinion sharing in the past, has now become a vital component of a comprehensive digital marketing strategy.

Today, our society is driven by digital technology. The impact is such that there are places in the world where the residents may not have clean water, but they own smartphones.

Copywriting is a skill that seems tough from the outside and relatively easy to experienced creative professionals.

It’s common knowledge that Google changes every year, and so does Search Engine Optimization. Webmasters who want to improve their rankings and traffic need to stay on top of these trends.

2 million blog posts are created every day. Every minute 300 hours of video content is uploaded on YouTube. All of these efforts with one goal in mind- going viral.

Some call it the most profitable asset for small businesses while others call it the biggest weapon of choice.