Market Overview:
Alkylbenzene sulfonate (ABS) refers to a family of branched-chain organic chemical compounds that were used as detergents. They are regarded as "hard" detergents due to their resistance to biological degradation. These are a class of anionic surfactants, consisting of a hydrophilic sulfonate head-group and a hydrophobic alkylbenzene tail-group. They are one of the oldest and most widely used synthetic detergents and found in numerous personal-care products like soaps, shampoos, toothpaste, etc. and household-care products such as laundry detergent, dishwashing liquid, spray cleaner, etc.

Market Dynamics:
Increasing demand for detergents and cleaners and rising awareness regarding hygiene and personal health are the major drivers impacting the growth of the market. Alkylbenzene sulfonate is majorly used in the detergents and cleaners, owing to its reasonable characteristics like outstanding foam generation, cleansing, and emulsifying capabilities. The usage of detergents and cleaners have been gradually increasing by the people to maintain healthiness and cleanliness. The gradual growth of food and beverage industry globally is also estimated to boost the demand for dishwashing liquids which leads to the growth of the market.

Unstable prices of raw materials are the key restraint hindering the growth of the market worldwide.

Market Segmentation:
By type, the alkylbenzene sulfonate market is segmented into branched alkyl benzene sulfonates and linear alkylbenzene sulfonates.

By application, the Alkylbenzene Sulfonate market is segmented into personal care products, household care, and industrial cleaners.

Geographical Analysis:
The demand for cleaners and household detergents is increasing and as well as for dishwashing cleaners over the last few years in Europe and will remain to be one of most profitable regional worldwide in the forecast period. Furthermore, major personal care manufacturers have established their plants in Germany, UK, and France, thereby driving the regional demand for the alkylbenzene sulfonate industry, especially for linear alkylbenzene sulfonate. For instance, in June 2019, Spanish petrochemicals producer CEPSA has announced that it is upgrading its chemical plant in Puente Mayorga (Cadiz, Spain), making it the first linear alkylbenzene (LAB) facility in the world.

Asia is expected to hold the major market share owing to the huge population in economies like India and China and improved livelihood will stimulate regional growth. The increasing per capita earnings also expected to rise the demand for products like personal care goods and household detergents. Adding to this, strict regulations regarding hygiene and health alongside speedy industrialization will boost the regional alkylbenzene sulfonate industry growth particularly for linear alkylbenzene sulfonate segment.

Competitive Analysis:
Some of the major players include Kao Corporation, Pilot Chemical Corp., BASF SE, Chevron Phillips Chemical Company, Huntsman Performance Products, Jin Tung Petrochemicals, Reliance Industries Limited, CEPSA Quimica, Lion Specialty Chemicals Co., Ltd, and Croda International Plc.

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