Companies are introducing new services to broadcast content on different platforms such as mobiles and website portals to facilitate instant transfer of large content. Access to various platforms and devices has increased over demand for TV and radio broadcasting services. For instance, mobile OTT (over-the-top) service Go90 introduced by Verizon, and BingeOn by Comcast Watchable and T Mobile are new services, aimed mainly at the young audience, which enable users to watch content on mobile applications, web portals and digital boxes.
THE BUSINESS RESEARCH COMPANY EXPECTS THE TV AND RADIO BROADCASTING MARKET TO GROW TO $530 BILLION BY 2021
North America was the largest region in the TV & radio broadcasting market in 2017, accounting for over one-third of the market share.
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The chart below shows the year-on-year growth of the global TV and radio broadcasting market during 2017 – 2021

According to The Business Research Company’s Consultant, Nitin Gianchandani, with the increasing affordability for high definition (HD) screens, HD channels are no longer products only for affluent markets. Consumers across the globe are now demanding better picture quality to enjoy an enhanced entertainment experience. Pay-TV operators are expanding their HD offerings and are introducing ultra HD channels to keep up to the evolving viewing habits of the consumers since it has become a norm for movies and TV shows.
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Time Warner Inc. (Time Warner) was the largest company in the global TV and radio broadcasting market in 2017, with revenues of $29.3 billion for the financial year 2016. Time Warner Inc.’s growth strategy is to increase its presence in emerging markets to take advantage of the growing demand for TV and radio broadcasting services.
TV And Radio Broadcasting is defined as the production and distribution of audio and video content through different modes of electronic communication. The TV and radio broadcasting market is segmented as follows:
Television Broadcasting industry comprises establishments primarily engaged in broadcasting images together with sound. These establishments operate television broadcasting studios and facilities for the programming and transmission of programs to the public. These establishments also produce or transmit visual programming to affiliated broadcast television stations, which in turn broadcast the programs to the public on a predetermined schedule. Programming may originate in their own studio, from an affiliated network, or from external sources.
Radio Broadcasting industry comprises establishments primarily engaged in broadcasting audio signals. These establishments operate radio broadcasting studios and facilities for the transmission of aural programming to the public, to affiliates, or to subscribers. The radio programs may include entertainment, news, talk shows, business data, or religious services.
TV And Radio Broadcasting Global Market Report 2018 is a detailed report giving a unique insight into this market. The report is priced at $6000 for an individual user. To use across your office, the price is $9000 and $12000 if you wish to use across a multinational company.
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