Independent formats are offering new platforms for new talent to promote their music. Since music recording companies are often averse to taking risks with new talent, artists are making use of social media and music streaming platforms and are taking charge of their own personal marketing and distribution. Social media platforms have created a new means of connectivity and marketing opportunity for the artists. For instance, iTunes, Spotify, Pandora, and YouTube are some platforms widely being used by music artists to promote their work.
THE BUSINESS RESEARCH COMPANY VALUED THE GLOBAL SPORTS AND ARTS PROMOTERS MARKET AT $158 BIILLION IN 2017
North America was the largest geographic region in the market, accounting for more than one-third of the global market.
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According to The Business Research Company’s Consultant, Nitin Gianchandani, marketing is shifting to new and different platforms. A major driver of change is how consumers, particularly younger viewers are watching sports today. The stereotype of sport spectators has long been groups of friends gathering around the TV set, making an event of watching a fixture at home. But traditional TV viewership is declining, as people increasingly perceiving TV in the new ways. They are more streaming on their mobile and other digital devices than traditional way of watching.
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The sports and arts promoters market includes establishments involved in organizing, promoting, and managing live performing arts productions, sports events and other events such as state fairs, county fairs, agricultural fairs, concerts, and festivals; and managing and providing the staff to operate arenas, stadiums, theaters or other related facilities for rent to other promoters. Customers for sports and arts promoters include independent artists and performing arts companies.
Sports And Arts Promoters Global Market Report 2018 is a detailed report giving a unique insight into this market. The report is priced at $4000 for an individual user. To use across your office, the price is $6000 and $8000 if you wish to use across a multinational company.
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