Guilherme Oliveira will oversee strategy and creative functions to target the global network.

Guilherme possess over 20 years of design and digital experience and has driven creative, strategy and digital transformation for a few of Brazil’s leading brands.

In Guilherme Oliveira's most recent role, he headed a team for a cryptocurrency trading platform with Brazilian start-up Biss. He has also played a leading role in customer relationship agencies, supporting a wide range of assignments for top Brazilian brands such as Junto Seguros, Dautin Blockchain, Wiboo and ByeBnk.

Sport Chain Security’s Chief Operations Officer & Co-Founder, Mr. Samuel Lanson commented on Guilherme’s appointment saying "Guilherme embodies the collision of forces that will define the future of our work and continue to drive our ambitions. He will join our leadership team, ensuring that his creativity will deliver optimum ideas that power the machine and drive tangible results.”

About Us - Sport Chain Security

Co-founded by Rodrigo Teixeira and Samuel Lanson, Sport Chain Security is transforming consumer habits in the sporting industry through pioneering digital technology and data analysis. At the vanguard of the sporting fitness industry, we continually innovate to create specialist systems and user platforms with the particular use of blockchain technology.

Our technology is applicable in a range of areas, from personal fitness and performance analysis through to anti-doping efforts. With the use of private blockchains, we give the users complete control of their data, storing it in a safe and secure way, and giving you the ability to keep private or share your information as you see fit.