If you belong to the e-commerce sector, you’d know how vital it is to come up with strategic digital marketing strategies. And for you to maximise your presence, you shouldn’t just rely on one aspect of the whole picture — bear in mind that methods like blogging and Facebook advertising management achieve greater results when combined in a single, comprehensive plan effectively.

Here’s how these two can help boost your e-commerce business.

The Benefits of Blogging

First and foremost, it’s important to address the question: Just how significant the role of blogging is?

One of its best benefits is it can reach your target specific audience. If you’re selling baby products on your site, your blog should revolve around the perks of your offerings. In this case, your blog can directly resonate with what parents and other guardians want. At the end of the day, you’ll gain higher chances of attracting and converting high-quality leads.

Because blogs are a relatively longer form of digital content, it gives you an avenue to appropriately incorporate effective SEO practices — like using the right keywords or key phrases and link-building. You can do this one more cost-effectively with the help of an SEO and a Wordpress web design agency.

When you continuously supply your site with quality blogs, you’re also strengthening your authority and reputation in your specific sector. Over time, you’ll attract loyal viewers and customers who will willingly visit your website to know more about a certain topic related to your business products.

Maximising Your Facebook Ads

Like what any WordPress web design agency would advise, e-commerce businesses should learn how to grow their network through social media marketing. Running Facebook ads, in particular, can help you leverage the platform’s large audience.

Similar to pay-per-click advertising, you have the liberty to choose how much you want to spend for a specific ad campaign. To yield better results, you have to specify your target audience: Their demographics, their interests, etc.

In every ad you run, you have to go back to the basic — what is your goal? Do you want to increase the installations of your business’ mobile app? Do you want to increase the readership of your blogs, and eventually reach more people who’d most probably buy your products? Depending on your goal, you also have to carefully choose your call-to-action (e.g. Learn more, shop now) and your ad format (e.g. Carousel, slideshow).

The perks of managing your Facebook ads well include reaching the right people more efficiently, getting access to insightful analytics, and knowing your audiences’ behaviour better, which in turn can help you create more effective blogs and business plans.

Boost Your E-Commerce Business Today!

Gain a larger audience and better showcase your products with the help of SiteWizard. Backed by more than two decades of experience, they offer digital marketing services that include blogging and Facebook advertising management. Each of their account managers is keen to help their clients in every step of the way — from initial consultation to implementation to reporting. Learn more about their services at http://www.sitewizard.co.uk/facebook-advertising/ and http://www.sitewizard.co.uk/wordpress-web-design. Reach out to them via 01622 200 045 or [email protected].