The very famous moniker or tagline of Kerala tourism is God’s Own County. In addition to it, the state has planned to take up a new moniker, Land of Biennale. This was announced by U V Jose, director of Kerala tourism department in December 2016.

Kerala tourism department has plans to set up virtual reality kiosks in the state’s major airports by the end of 2017.

Emerging, the use of best innovative measures to boost tourist arrivals, Kerala tourism, on Saturday, July 30, 2016 won five National tourism awards 2014-15 for God's Own Country “Kerala”.