Wi-Fi as a Service Market Highlights:
The global Wi-Fi as a service market is showing immense growth; mainly due to the growing demand for centralized management and remote troubleshooting. With the advancements in technology, Wi-Fi as a service also allows faster deployment and end to end visibility. Low total cost of ownership is another major factor driving the growth of Wi-Fi as a service market. According to a recent study report published by Market Research Future, The global market of Wi-Fi as a Service is booming and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2023 with a striking CAGR during the anticipated period (2017 – 2023).
Increasing demand for Wi-Fi as a Service Market is being driven by the modernization and development of infrastructure such as smart cities is one major factor driving the growth of Wi-Fi as a Service market. Increasing need for low capital expenditure and growing demand for centralized management and remote troubleshooting are major factors driving the growth of Wi-Fi as a service market. Also, growing need for energy-efficient lighting systems is another major factor responsible for fuelling the market growth. Technological advancements and growing proliferation of BYOD and mobility is boosting the growth of Wi-Fi as a service market. Also, increasing demand for Wi-Fi as a service from various end users sectors such as educational institutions, retail outlets, and hospitality is another major factor driving the market growth. The Wi-Fi as a service market is highly competitive due to the increase in implementation of cloud based technologies and increasing developments in the field of internet of things.
Indoor user location sub segment is expected to hold the largest market share of the Wi-Fi as a service market. This is owing to the increasing demand for cloud access points at indoor user locations from sectors such as educational institutions, retail outlets, and hospitality. On the other hand, lack of awareness and cloud connectivity failure are major factors hindering the growth of Wi-Fi as a service market. Also, security and privacy issues are other factors that may hamper the growth of Wi-Fi as a service market.

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Competitive Landscape:
The key players operating in the global Wi-Fi as a Service market include Telstra Corporation Limited (Australia), IPASS Inc.(U.S), Ruckus Wireless(U.S.), Zebra Technologies Corporation(U.S.), Cisco Systems Inc. (U.S.), Hewlett Packard Enterprise Company(U.S.), Singapore Telecommunications Limited(Singapore), Rogers Communication Inc.(U.S.), Fujitsu Limited(Japan), and Big Air Group Limited(Australia).

Segmentation:
The global Wi-Fi as a Service market has been segmented based on hardware, location, service, organization type, and industry. By hardware, the market has been segmented into Wireless Access Point, Gateway, antenna, Wireless LAN Controller.

By location, the market has been segmented into indoor and outdoor. By service, the market has been segmented into Cloud access Point, Support and maintenance and network planning and design.

Regional Analysis:
By region, the global Wi-Fi as a Service market has been segmented into North America, Europe, Asia Pacific, and The Rest of the world. North America is at the forefront of the global WaaS market. High investment in cloud-based solutions, and concentration of key players in the region supports the growth of the North America market.

Moreover, the region is a frontrunner in the uptake of new and evolving technologies which is also a market driver. Europe is also a strong market and is expected to exhibit considerable growth over the forecast period. Asia Pacific market is in its growth stage and is poised to be the fastest growing market for WaaS.

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Industry Updates:
In May 2018, Vodafone, the global telecom leader, launched Wi-Fi as a Service for enterprises. SuperWifi is the first enterprise service of this kind and is available in on-cloud and on-premise models.

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