Mobile Value-Added Services Market Research Report by Forecast to 2023


Posted July 10, 2019 by son1ane12

Mobile Value-added Services (MVAS) Market Research Report: by Solution (SMS, MMS, Others), by Product (Mobile Music and Games, Mobile Wallet)

 
Mobile Value-Added Services Market Synopsis:
Mobile value-added services (VAS) are a group of offerings designed to enhance consumer engagement and enhance the brand value of the mobile service provider. Numerous upgrades of smartphones thanks to smaller and stronger processors have made way for further storage options for VAS.

The global mobile value-added services market is anticipated to exhibit an 18.5% CAGR from 2018 to 2023 (forecast period), states Market Research Future (MRFR) in its latest report. It is predicted to touch a size of USD 1,047.6. million by the end of the forecast period.

The market is portended for massive growth thanks to offerings by entertainment, advertisement, and telecommunication sectors. Personalized experiences given to users according to their preference is likely to facilitate the Mobile Value-Added Services Market growth during the forecast period. The potential of advertising on these platforms owing to the migration of consumers to net-based applications from native messaging applications provides scope for the market to expand. But lack of telecommunication infrastructure can hamper the market growth.

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Competitive Landscape:
Key players profiled in the mobile value-added services market report include AT&T Inc. (U.S.), Apple Inc. (U.S.), Google (U.S.), Vodafone Group PLC (U.K.), One97 Communications Limited (India), InMobi Pte Ltd. (Singapore), OnMobile Global Limited (India), Mahindra ComViva (India), and Kongzhong Corporation (China). The efforts and strategies undertaken by these players are outlined to strengthen their core businesses.

The report offers a comprehensive analysis of these market participants and assesses their current standing in the market. Company history coupled with annual production capacity, profit margins, growth strategies, SWOT analysis, and novel R&D methods are discussed in minute detail.

Report Overview:
The report contains valuable insights attained by our analysts through a combination of primary and secondary research. The mobile value-added services market is studied in minute detail and segmented on the basis of solution, product, vertical, and region.

The segments and sub-segments are analyzed for the period between 2018 to 2023. The strategies by mobile service providers and their strategies to hold on to their existing consumer base are detailed assiduously. Furthermore, core services of key players are discussed along with their new strategies in respect to the upcoming trends.
Segment Overview:
By solution, the mobile value-added services market is segmented into short message service (SMS), multimedia messaging service (MMS), and others. By product, it is segmented into mobile music and games, mobile wallet, mobile commerce, mobile advertising, email & IM, and others.

By vertical, the market is segmented into banking and finance, IT and telecommunication, media and entertainment, healthcare, government, retail, and others. The segments covered in the mobile value-added services market report is analyzed with respect to four regions namely – North America, Asia Pacific (APAC), Europe, and Rest-of-the-World (RoW).

Research Methodology:
At MRFR, analysts discern, accumulate, and collate important data through a combination of primary and secondary research. Primary research methods comprise interviews with prominent personnel and top-level executives of telecommunication companies. Secondary research encompasses scouring SEC filings, whitepapers, press releases, and paid databases to ascertain the valuation of the market.

Top-down and bottom-up approaches are conducted to attain a 360 degree perspective of the market. Segments and their sub-segments and their respective values are authenticated through trusted sources which can assist investor in making sound judgments.

Analysis Period
• Base Year - 2017
• Projection Period - From 2018 to 2023
• Market Valuation - USD Million

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Intended Audience:
• Manufacturers
• Distributors
• Research firms
• Software Developers
• Vendors
• Semiconductor Manufacturers
• End-user sectors
• Technology Investors

About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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Market Research Future
Office No. 528, Amanora Chambers
Magarpatta Road, Hadapsar,
Pune - 411028
Maharashtra, India
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Email: [email protected]
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Categories Business , Computers , Technology
Tags mobile valueadded services market , mobile valueadded services market forecast , mobile valueadded services market size , mobile valueadded services market trends
Last Updated July 10, 2019