Market Highlights:
On the basis of regional analysis the market is segmented into North America, Europe, Asia-Pacific and Rest of the World. North America region is generating highest market share in the asset tracking software market owing to better network infrastructure, digitization and higher technology implementation. Digitization in North America is mainly due to the invention of advanced technology and economies benefitting from it.

North America region is leading due to presence of major players from the region in the asset tracking software market and presence of big retail chains. The implementation of asset tracking software solution by both small and medium enterprises is increasing rapidly, especially one into IT & retail sector.

The Asset Tracking Software Market is gaining demand as organization seek to improve their business growth by shifting from on-premise to cloud based. The initial low cost, saving amount spent on infrastructure, automatic Streaming upgrading and seamless integration is driving the market of cloud based Asset Tracking Software market.

The asset tracking software market is expected to grow at approximately USD 11 Billion by 2023, at 15% of CAGR between 2017 and 2023.

Major Key Players:
• Zebra Technologies Corporation (U.S.)
• Stanley Black And Decker, Inc. (U.S.)
• Honeywell International, Inc. (U.S.)
• Datalogic S.P.A (Italy)
• Trimble Inc. (U.S.)
• Ubisense Group Plc. (U.K.)
• Mojix, Inc. (U.S.)
• Impinj, Inc. (U.S.)

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Asset Tracking Software Market Segmentation:
In IT & telecommunication sector, asset tracking software is used by organization owing to its excellent software tracking solutions and enrich cloud solutions. The software can be used for IT asset tracking, equipment tracking, facility management, tool tracking, funding management and instruction compliance.

Market Research Analysis:
The asset tracking software market in North America region is growing due to high adoption of cloud solutions by enterprise and need to improve information governance in organizations. According to the study, the asset tracking software market will show rapid growth in Europe region. Asia-Pacific market is estimated to be one of the fastest growing market as it is continuously investing into research and development of asset tracking software market and growing complexity associated with managing asset is driving asset tracking software market in the region.

Increasing population, and growing IT landscape is boosting the market in the region. The region is witnessing high adoption of asset tracking software tools by enterprises. Developing countries such as India and China are adopting asset tracking software tools at large scale owing to growing e-commerce and manufacturing sector from numerous industries and the need to designed efficient software for asset management of business is one of the prime factor that is boosting the market in the region. By vertical segment, retail and IT & telecommunication sector is driving the asset tracking software market. The region is witnessing high growth in asset tracking software market due to growing technological advancement in plant, machinery and software management.

Regional Analysis:
The regional analysis of asset tracking software market is being studied for regions such as Asia Pacific, Americas, Europe and Rest of the World. North America region accounts for highest market share in asset tracking software market owing to presence of major players in the region. The region consists of major retail chain players and software developers this is one of the significant reason that is propelling the market in the region.

Countries such as US and Canada contributes large amount of revenue in the asset tracking software market in the region. Asia‐Pacific region is expected to be growing at the highest CAGR in the asset tracking software market. Owing to the increasing e-commerce industries in the region that are investing huge in asset tracking tools to improve business efficiency and productivity is one of the significant factors boosting market in the region.

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Intended Audience
• Investors and consultants
• System Integrators
• Government Organizations
• Research/Consultancy firms
• Technology solution providers
• IT Solution Providers
• Original Equipment Manufacturers (OEM)
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