Three dimensional (3-D) effects are trending at present, with the modern technology catalyzing deluge of 3 -D movies, TV shows, and video games. To keep up the pace with the soaring trend, many (OOH) and point of purchase (POP) marketers are engaging in portraying their brand messages in 3D format. One of the most used methods for this is lenticular art or imagery which enables a static and flat image to provide an illusion of dimension, dynamism and also a bit of animation.

Lenticular art and printing are not new concepts; they can be traced back to 70 years. Advanced generations of substrates have made the implementation of the process easier that was a ‘novelty’ process in the print applications. The central reason for this major shift is the involvement of digital workflow, which helps to accommodate the technique in several applications, which were once expensive and posh techniques.

Yet the best-quality lenticular imaging continues to be a challenging discipline to get familiar with, from that of a simple static product line for any of the sign shops or print facility provider.

Creating illusions

A lenticular print is a visual that is specifically designed to work with the lens that allows the viewers to see different images while seeing from different angles. The visual comprises of two interlaced images put into one image together.

Each plastic lens is contained of individual lenticules. Depending on the viewing angle, single lenticule acts like a magnifying glass, making each portion of the picture look larger. When the image is fully displayed on the lenticular print material the entire image get an effect of a motion picture.

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