Every time you think about Facebook, you barely think about SEO. Since most of us are used to spending a lot of time on our personal profile page updating our friends of our personal life, we barely stop to think about the power of this platform.

Not a lot may be aware, but Facebook is without doubt a powerhouse for SEO. Marketing capabilities of Facebook have been a favourite topic of many digital marketing and smm experts in India(http://socioxpert.com/smm.html). But little do they know that it goes way beyond Facebook Ads. Here are some quick tips to help you get started on Facebook SEO:

Claim your personal URL

These URLs are given a personal weightage on search engines, so spend some time and think about what you really want out of it. It is However tough to change, so be careful in deciding.

Keep a simple name

The name of your Facebook page should be simple and specific enough to convey of your product but not so specific that it becomes limiting. For instance, if you are a marriage counsellor, do not restrict your name to marriages, rather work out a name around love and relationships so that if you go into other kinds of counselling later on, you don’t have to change the name.

Make a strategic use of keywords

When you write mission, about us and company description on Facebook page, use keywords smartly.

Link everything together

Yes, it is all about link building. So, link your Facebook page to other channels of social media like twitter,
Instagram etc.

Optimise your Facebook business page status

The first 18 characters you write work as a meta description. So, be careful as they will be the SEO title for this status update.

But how do you research keywords?

Who knows your business better than you? Follow the given steps to start brainstorming keywords:

What do you really sell? Search and see what other keywords you come across.

Review common e-commerce sites, online ads and other niche forums. Look for phrases that keep coming up consistently.

Also be aware of what comes up in auto complete when you do a Google search. This is what is being searched often, Amazon offers a similar

function too.

To know more about what Facebook SEO can do, you can get in touch with SocioXpert. Our team is a pioneer in digital marketing and we are happy to provide tailor made plans for our clients.

Source: http://socioxpert.edublogs.org/2019/02/25/seo-tips-for-facebook/