Most of the users of the internet go through search engines to find out what they are looking for. This very well explains the importance of Search Engine Optimisation. So, if you own a website, you probably are already aware of the magic that a search engine traffic can create for your website. But, to make your website search engine capable you may require efforts of an SEO expert. So, how do you choose an SEO company?

Choosing an SEO firm is just like choosing any other service provider, it is not rocket science, provided you are looking in the right places and asking the right questions. So, we have compiled for you a checklist to make your task a breeze!

1. How is their own website? – If they have the passion, it will show. Check how good a job they have done on their own website. Is the website sufficient enough to tell you everything about them? You should be looking closely at this since till will give you an ide of the potential of company that you are hiring.

2. Check out their previous success stories – how long have they been in the business? Who all have they worked for in the past and how successful have their SEO campaigns have been? Remember to make sure that it is not an overnight company and boasts of enough relevant experience to handle your website. Going through their projects will give you a clear idea as to whether they will be able to deliver what you are looking for.


3. Note their affiliations and memberships – this means you check if they are certified professionals? Do they have a tie up with respected authorities of the concerned business? Have they been recognised in their arena?

4. Finalise a meeting with them


If all the above criteria are fulfilled satisfactorily, fix up a meeting with them. Interacting with real people will help in judging their level of professionalism and expertise. It will also give you a picture of their style of working, approach towards different campaigns and their flexibility. This will help you in making a sound decision.

5. Check out their career section -To find out the kind of people they are, find out who they hire. This will help you know the quality of staff they have and their work culture. After all, a happy employee equals to better results.

6. Check out the packages offered - Ask the kind of packages they offer. Are they comprehensive enough and suitable to your product? Do they confirm with the latest industry trends?

7. Go through their testimonials - It is important to know what people say about them? Do they have video testimonials that has all the details of the referrer or it’s just a plain text that cannot be backed up if required. You can also check out their reviews on various social media websites and online forums.


8. Ask about your level of involvement - You should find out how much of your time and involvement is needed from your end? Will you need to constantly monitor them? Will you be involved and informed of the strategies being implemented?

9. Other marketing services that they offer - In the era of active internet marketing tools like social media, you should think of hiring someone who meets all your requirements.

So, do not just go by word of mouth or pre-judge a company. Dig deeper to find out more details and you will make the smartest choice. With SEO world changing its trends every now and then, a good SEO firm will ensure that you website is always up to date with changing trends. We at SocioXpert, are renowned SEO experts in Delhi, India not only lead the best possible campaigns for your website but also provide you with periodic reports so that you can monitor the campaign.