There are various services that a ppc expert in Delhi offers and hence you may have a complete control on the marketing budget and also decide on the keywords that you want to spend the money on. Only when the customer clicks on your ad you will be paying for the service. If the budget is a constraint for you, the focus should lie more on the ROI. The company you choose must offer the right value for money. Here are some tips that may help you run a PPC campaign on low budget:

Start with main product and key services

When you are only a beginning your PPC, it is suggested that you spend money on your one or two main products and focus on them. Think on what your prime products are which can generate more conversion rate.
Structure your campaign efficiently with PPC experts

PPC experts in Delhi can assist you greatly in this. They can help you segment the campaigns from others. The success of your campaign can be determined by quality score.

Geo Target Certain locations

A PPC Expert can help you target specific locations in every campaign. Advertisers can target the audience nationally and internationally which can help you save a lot of money.

Go For Mobile Bids

This is an era of smart phones and these smart phones are more valuable than your computers. If the website is getting a poor conversion rate from smart phones, you may largely miss out on visitors. Hence, it is important to adjust your bids accordingly to save money.

Make Use of Phrase Keywords or Exact Keywords in the Starting

When you are creating your list of keywords, try to use exact match keywords in the beginning. This will help you limit the number of clicks as only those potential customers will click on the link who are actually interested in that product.

Keep a Track of Conversions

Many PPC experts can help you in tracking the number of clicks that you achieve along with the conversions. It is vital for the advertisers to evaluate their return on investment.

Source: http://socioxpert.edublogs.org/2019/03/13/amazing-tips-for-the-low-budget-pay-per-click-ppc-campaign/