With more than 7 Billion mobile network subscriptions worldwide, the mobile communications sector is rapidly gaining traction from a diverse range of vertical sectors. Healthcare is no exception to this trend. As healthcare providers seek to maximize their patient outreach while minimizing costs, many view mobile healthcare (or mHealth) as the solution to improve healthcare cost-efficiency. mHealth refers to the usage of mobile communications technology & devices to enhance access to healthcare information, improve distribution of routine and emergency health services and provide diagnostic services. Mobile network operators also view mHealth as a lucrative opportunity for the monetization of their mobile connectivity services. Given that most operators have established themselves as reputable consumer brands, they are also eyeing on opportunities to offer services beyond simple connectivity. Many operators already offer branded or co-branded end-to-end mHealth solutions to their customer bases. In addition, mHealth offers a multitude to opportunities to the pharmaceutical industry ranging from R&D activities to securing the supply chain and, in the battle against counterfeit drugs. Driven by the thriving ecosystem, SNS Research estimates that the mHealth market will account for nearly $13 Billion in 2015 alone. Despite barriers relating to regulation, patient acceptance and privacy concerns, SNS Research estimates further growth at a CAGR of nearly 40% over the next 6 years. This report presents an in-depth assessment of the global mHealth market. In addition to covering key market drivers, challenges, future roadmap, value chain analysis, deployment case studies, service/product strategies and strategic recommendations, the report also presents comprehensive forecasts for the mHealth market from 2014 till 2020. Historical revenue figures for 2010, 2012 and 2013 are also presented. The forecasts and historical revenue figures are individually segmented for 5 individual submarkets, 29 use case categories, 5 ecosystem player categories, 6 geographical regions and 34 countries. The report comes with an associated Excel datasheet covering quantitative data from all figures presented within the report.


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Table of Content:
Chapter 1: Introduction
Executive Summary
Topics Covered
Historical Revenue & Forecast Segmentation
Key Questions Answered
Key Findings
Methodology
Target Audience
Companies & Organizations Mentioned
Chapter 2: An Overview of mHealth
What is mHealth?
The Evolution from eHealth to mHealth
Telemedicine
Health Informatics
The mHealth Business Case
Key Market Drivers
Increasing Penetration of Smartphones & Tablets
Proliferation of Mobile Broadband Networks
The Rise of Chronic Diseases
Growing mHealth Applications: Reduction in Lead Time
Government & Regulatory Initiatives
Physicians at Forefront of Mobility Adoption
The Cost Saving Potential of mHealth
Increasing Adoption of Open Source Software
The Role of Developed Economies
The Role of Emerging Economies
Barriers to Growth
Security/Privacy Concerns & Absence of Legal Guidelines
Regulation & Efficacy of Applications
Operational Maintenance & Control
Human Behavior: Disbelief among Patients
Lack of Clear mHealth Strategies
Funding Challenges
mHealth Technologies
Smartphones & Tablets
Mobile Apps
Mobile Broadband: The LTE Era
Wearable Body Sensors
M2M Technology
Mobile Video Calling
mHealth Use Case Categories
Pharmaceutical Applications
Medical Information & Healthcare Management
Healthcare & Fitness
Remote Consultation/Diagnostic Services
M2M, Wearable Technology, Sensor & Monitoring Applications


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