Growing consumer demand paired with increasing number of public projects particularly in Asia Pacific is expected to drive the global laptop market growth over the next few years. Digitization of education in developing economies is seen as an emerging trend in the market. Additionally, growing corporate sector and increasing need for 24/7 access to information is also estimated to propel product demand significantly.
A laptop is a portable personal computer with a clamshell form factor that is appropriate for mobile use. These are generally used in a variety of settings including work, personal multimedia and in education. The market is believed to witness a sort of identity crisis with a variety of equivalent products with myriad names such as notebook and life book spanning the industry.
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Rapid industrialization coupled with business expansion especially in developed countries have significantly resulted in growing demand for real-time communication along with collaborative workspaces, which may spur demand. Increasing number of new professions across the corporate segment along with increasing procurement cost is also estimated to escalate industry growth over the coming years. Incorporating latest features in laptops such as high definition, touchscreen display, integrated Wi-Fi and development of wide area wireless technologies is anticipated to catapult product demand.
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Emergence of hybrid personal computers offering a combination of portability, productivity and flexibility are expected to hinder industry growth. In addition, growing popularity as well as adoption of smartphones and tablets may also pose challenge to market growth over the forecast period. Features such as gaming, internet access and enterprise application incorporated in tablets and smartphones make them more preferable over laptop, which is anticipated to hamper the global laptop market growth over the next few years. Moreover, rising in possible health hazards related to keeping the machine on the lap for long hours have instigated manufacturers to develop different products including net book, notebook, air book and life book.
Asia Pacific is estimated to witness substantial growth over the forecast period, which may be attributed to rapid industrialization, increasing consumer disposable and growing corporate sector in the region. North America is expected to hold majority market share closely followed by Europe owing to the presence of a mature laptop market coupled with rising efforts for business expansion in the region.
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Key industry participants include Hisense, Acer, Dell, HP, Lenovo, Asus, Fujitsu, Haier, Samsung, Apple and Toshiba. Innovation and product development is anticipated to emerge as key growth strategy for vendors competing in this industry. Vendors also focus on R&D activities in order to develop innovative technologies to meet the rapidly evolving customer needs. Additionally, mergers and acquisitions are also seen as an essential part of growth strategy and business expansion by major vendors.

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