Smoothie Factory, a leader in today's juice bar industry, today announced that it has signed a master franchise agreement with Smoothie Factory KSA to begin developing stores in the Western Region of Saudi Arabia. The owner and Director of Smoothie Factory KSA, Sultan Aljadooa, is experienced in the hospitality industry and currently owns and operates additional food service franchise brands within Saudi Arabia. Currently, in the Eastern Province of Saudi Arabia, Smoothie Factory operates seven stores in the cities of Al Hofuf, Al Khobar, Al Qatif, Dammam, Dhahran, and Saihat.

The agreement includes a commitment to open 10 stores over the next several years, and the site of the first store has been secured in the city of Tabuk, with the opening planned late August. The company aims to continue expanding the brand within Tabuk, Jeddah, and other regional markets within the Western Region. The first store will serve up the brand's traditional core offerings of real fruit smoothies, 100% fresh squeezed juices, authentic frozen yogurt, juice cleanse programs, and healthy lite foods. In addition, the store will be first to offer the brands newest core offerings including hand crafted real fruit and juice popsicles as well as superfood bowls.

"As we continue Smoothie Factory's expansion within the GCC, we're very pleased to announce our upcoming entry into Tabuk," said James Villasana, President of Smoothie Factory International. Our international expansion continues to grow rapidly, which has been reinforced by international master franchise partners, like Mr. Aljadooa, who have extensive knowledge and expertise in key markets, and who are passionate about the Smoothie Factory brand."

"Smoothie Factory International has a great competitive advantage which is our capacity to respond quickly and our flexibility to closely work with master franchise partners to apply local concepts to the business, both of which have been important to our brand's international success. In addition, one of our strongest differentiating values is multiple quality offerings under one roof that complement and support our brand's 'Healthier Side of Life' positioning'. The offering of high quality real fruit smoothies, 100% freshly squeezed juices, juice cleans programs, authentic frozen yogurt, superfood bowls, real fruit+juice popsicles, and healthy lite foods not only differentiates us from the competition but attracts additional segments that broaden our appeal and customer base," said Arthur Pro, Vice President of Smoothie Factory International.

"We are very pleased to join Smoothie Factory International. Its unique brand concept and high degree of product innovation were crucial when selecting a new partner. Smoothie Factory has strong quality values, very similar to what we have established in our other food service operations. We look forward to growing together in this long term successful partnership," said Sultan Aljadooa, Director of Smoothie Factory KSA.

About the company:

Smoothie Factory International is a leader juice bar industry and was founded in Carrollton, Texas, USA. It was established in 1996. Perhaps the most impressive trait that Smoothie Factory possesses is its desire to continually enhance its franchising system, interior design, and brand image - And in today's brand conscious society, this can only translate into continued success. Since the company's founding, the Smoothie Factory brand has become recognized for excellence in service, product, and value.