There is no doubt that in the 21st century we have progressed to the point where video is of major importance. More than half of people would prefer to watch a video about something rather than read about it. This is true for almost anything, as you can see from the success of YouTube which has 2 billion users who between them watch one billion hours of video EVERY DAY! Some 500 hours of video are uploaded to YouTube every minute.

All this means that if you are a business, or any other organisation, you are going to have to use video, even if you are not already doing so, if you want to keep ahead of the competition.

You can use video for all sorts of purposes. For example, if you are the CEO of an organisation and you want to get a message out to staff scattered all over the country, or even all over the world, instead of simply sending an email you can sit at your desk and talk to them personally in a video. You may have staff overseas who hardly know your name, but now you can become a “real person” rather than someone who just sends emails.

There are different types of video that you can use, too. One sort of video that seems to be catching on more and more is the animated video with cartoon characters presenting whatever it is that you want to say.

Another type of video is the aerial video which until recently was the prerogative of large corporations with big budgets. However, if you want a promotional video production for your products or services, Slamm Productions can produce an aerial video for you, or a ground-based video that incorporates aerial shots.

Slamm Productions has its’ own commercial drone pilot who is authorised to fly by the CAA and is fully insured. So now you can use the same sort of aerial footage in your advertising videos, without spending £2,000 an hour on a helicopter, and get exactly the same shots.