Labour markets are under pressure from the combined effects of several megatrends, globalization, digitalization, and the rapid shift of employee generations. Employability skills are changing quickly as technology and digitalized global supply chains progress and global economies integrate further. Industry 4.0 and economics are interconnected at many interfaces, leading to a growing body of research in the field regarding motivation, sustainability, and human resource management.
The rapid development of industry is leading to a continuous reordering of the top 10 competences and the introduction of new skills. Educational institutions need to adapt to these transformations in order to equip students with the right skills to meet the changing labour market expectations.
As a result of the current economic processes, there are many changes not only in the structure of individual sectors, but also in the structure of employment. On the other hand, high-skilled employers have expanded occupations and churn rapidly, but at the same time there is a challenge for others with low or outdated skills in declining areas of employment. Digitalized business models often employ specialized workers with specific industrial and with specific software set knowledge. As graduate employability is a key issue for higher education, the improvement of university students to become workplace-ready is even more difficult in a digital marketing field. For more details please visit the Website....

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