Instagram is a social media channel which is very effective nowadays because of its increasing popularity and users. Timings matter a lot while posting content on Instagram. Many websites spend a lot of time and human resources to develop content and if the content doesn't get enough reach than the efforts are wasted.

After doing a lot of research and tests, the best time to post on Instagram and the best days to post on Instagram is calculated. The best day to post on Instagram is Thursday, then Tuesday and Friday. On Thursday, you will get more Instagram followers and likes. On weekends, especially on Sunday is the worst day to post on Instagram.

The best day and the best time to post on Instagram is on Wednesday at 3.00 PM, Thursday at 5.00 AM and 11.00 AM and Friday from 3.00 PM to 5.00 PM. Moreover, 5.00 AM is a good time to post as this is the time when people get up and check mobile phones for news and other purposes.

Even the time between 11.00 AM to 2.00 PM is good for the content whose target audience is students as this is the time when they get a lunch break or just for refreshment usually checks the phone.

The timing between 8.00 AM to 9.00 AM is also the best as this is the time when people get and scroll their phone during a morning commute. For posting videos, the best time is to post between 7.00 PM and 11.00 PM that is after office hours as during the office hours they do not have time to watch your videos.

The post engagement on Instagram depends on relevancy because users will be shown the content which they are interested. Users will be shown content which is posted recently first so timings matter a lot while posting on Instagram.

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