Putting tons of efforts for creating a perfect Instagram image with relevant captions and posting it at the wrong time may result in less engagement than expected. Post timings play an important role as it helps in making your efforts of increasing followers and more engagement fruitful.

There are different time zones to focus on depending on the target audience. To know the best time to post on Instagram you should test the engagement rate on different post timings.

Some general rules to follow:-

• Post for your demographics’ time zone, this might not be the same as your own, but it is important to pay attention to.

• Post more during off-work hours, for example, lunchtime and in the evening.

• Post important content during the week, rather than at weekends. Wednesdays and Thursdays drive the most engagement so post your important updates on those days.

• Keep Sunday’s as your quiet day as a large demographic of people switch social media off on this day.

Best time zones to post on Instagram-

-On Wednesday at 3 pm.
-On Thursday from 5 am to 11 am.
-From 3 pm to 5 pm on Fridays.

Overall, Thursday is the best day as statically it is when there are most likes and follows. Tuesday is the second best day and Friday is the third. Generally, there is less engagement on weekends with Sunday having the least active users on the site.

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