The global ready to drink premixes market size is expected to reach USD 25.96 billion by 2025 registering a CAGR of 4.5%, according to a new report by Grand View Research, Inc. Increasing popularity of Ready-To-Drink (RTD) beverages and demand for high-strength premixes across the globe are expected to propel the growth of this market. Moreover, rising popularity of low alcohol content drinks is expected to fuel the RTD/high strength premixes market growth. Rising acceptance of ethnic drinks in developed regions and the advent of alcoholic high-strength premixes with natural and health-promoting ingredients are also anticipated to propel the product demand.
On the other hand, factors, such as religious or cultural beliefs in several countries, heavy taxation and duties, and adverse health effects of alcohol may hinder the market growth. In addition, stringent rules and regulations on the advertising of alcoholic products and growing number of anti-alcohol campaigns are also having a negative impact on the high strength premixes market growth. Retail and specialty stores is anticipated to be the largest and fastest-growing distribution channel segment from 2019 to 2025.
The online distribution channel is also anticipated to experience significant growth over the forecast period owing to increasing popularity of e-commerce platforms and number of smartphone and internet users. North America held the largest share of the global market in 2018 owing to high demand for RTD beverages in U.S and Canada as a result of increased popularity of flavored alcoholic drinks. Europe is projected to witness a considerable growth over the next few years owing to the rising product demand as a result of changing lifestyles and increasing alcohol consumption.

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Further key findings from the study suggest:
• The RTDs type segment is expected to witness the fastest CAGR over the forecast period
• It is also projected to be the largest segment owing to rising demand for alcoholic beverages across the globe
• North America region led the global market in 2018 and is projected to expand further at a relatively high CAGR from 2019 to 2025
• Key companies in the ready to drink premixes market are Suntory Holdings, Mark Anthony Brands, Brown Forman Corp., Bacardi and Co. Ltd., Halewood International, Diageo Plc, and Asahi Group Holdings Ltd.
• Companies are focusing on new product development and product portfolio and capacity extension to gain a greater market share
Grand View Research has segmented the global high strength ready to drink premixes market on the basis of type, distribution channel, and region:
RTD/High Strength Premixes Type Outlook (Revenue, USD Billion, 2015 - 2025)
• RTDs
• High-Strength Premixes
RTD/High Strength Premixes Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
• Stored Based
• Online
RTD/High Strength Premixes Regional Outlook (Revenue, USD Billion, 2015 - 2025)
• North America
o U.S.
• Europe
o U.K.
• Asia Pacific
o Japan
• Central and South America
o Brazil
• Middle East and Africa
o South Africa