The global perfume and fragrance packaging market size is expected to reach USD 14.2 billion by 2025, expanding at a CAGR of 5.5%, according to a new report by Grand View Research, Inc. Attractive packaging plays a major role as a stimulating attribute for the fragrance industry. Various perfumes are now made available with low concentration of fragrance or essential oils such as eau fraiche and eau de cologne, with the purpose of increasing the number of consumers using perfumes daily. This, in turn, increases the frequency of perfume use, thereby creating a huge demand for its packaging in the forecast years.
Growing trend of wearing perfumes is hence driving the global market. However, growing commercialization of the product’s imitations is anticipated to hinder the market growth. Furthermore, counterfeit perfumes are available in a packaging that looks similar to the original but is duplicate and made from cheap materials. This makes it difficult for the consumers to differentiate between the original and the counterfeit products. Hence, some consumers settle for these products since they are sold at a very low price, thereby impeding the market growth.
Based on the product type, the bottles segment held the largest market share in 2018. Manufacturers are focusing on designing bottles of different sizes and shapes to make them attractive. Adoption of high quality bottles designs for premium perfumes is driving this segment in the market. Among all the raw materials, the glass segment is anticipated to hold the largest market share, owing to its nonporous and impermeable properties that make it chemically non-reactive with the perfume. Hence it is preferred by many manufacturers as the primary packaging material for their perfumes.

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North America held the largest perfume and fragrances packaging market share in 2018, followed by Europe. Currency fluctuation in Europe has led to a considerable rise in tourist consumers in this region, which results in the growth of luxury products including perfume and fragrance. Asia Pacific is also expected to contribute to the market growth significantly over the forecast period. Countries such as Japan and China are majorly driving the market in the region.
Key players are engaged in strategy implementation such as mergers and partnerships to expand their product portfolio and maintain a strong foothold in the market. Key players having a strong foothold in this market include Estee Lauder, Gerresheimer AG, Chanel, Swallowfield Plc, Saverglass sas, Albea S.A., Intrapac International Corporation, AVON, Verescence France SASU, and SGB Packaging Group.
Further key findings from the study suggest:
• By raw material, the glass segment is projected to ascend at a CAGR of 5.5% over the forecast period
• North America dominated the global perfume and fragrances packaging market in 2018 and accounted for 36.9% share of the overall revenue. This trend is projected to continue over the next few years.
• The industry is highly competitive in nature with the major players including Estee Lauder, Gerresheimer AG, Chanel, Swallowfield Plc and SCG Packaging Group
• Various manufacturers are concentrating on new product launches, capacity expansion, and product portfolio extension to estimate existing and future demand patterns from upcoming application segments.
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Grand View Research has segmented the global perfume and fragrances packaging market on the basis of product type, raw material, and region:
Perfume & Fragrance PackagingProduct Type Outlook (Revenue, USD Billion, 2015 - 2025)
• Bottles
• Cans
• Others
Perfume & Fragrance PackagingRaw Material Outlook (Revenue, USD Billion, 2015 - 2025)
• Glass
• Plastic
• Metal
• Paperboard
Perfume & Fragrance PackagingRegional Outlook (Revenue, USD Billion, 2015 - 2025)
• North America
o U.S.
• Europe
o U.K.
o France
• Asia Pacific
o China
o Japan
• Central and South America
o Brazil
• Middle East and Africa
o Saudi Arabia

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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.