The global electric iron market size is expected to reach USD 1.8 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 8.3% over the forecast period. Rising inclination among the millennials towards grooming well at a global level is boosting the market growth.
Electric irons have been modified to be lighter in weight, easier to use, energy efficient, and suitable to all kinds of fabrics. Advertisement and celebrity endorsements of these products have played a crucial role in making people aware of the product, its utility, resulting in the inclusion of the product in the daily lifestyle.
Manufacturers of electric iron have been investing in research and development of the product rapidly. Thus, it has resulted in releasing new products frequently with modified features and better efficiency. Organizations have understood the crucial role it plays in day to day life and to address the same, they have launched products that can be carried in the luggage while traveling. These products are small, lightweight, and chargeable, thereby making it compatible to be used during journey.
In April 2019, Xiaomi launched Lofans Cordless Steam Iron in China. The product is available for 199 Chinese Yuan. The cordless product comes with a charging stand, a switch to operate it, and adjustable gear to control its temperature. It consumes 200Watts of power and can be used in three modes: high, low, and dry. It consists of a 280ml water tank for steaming the clothes. The product needs to be preheated for 35 seconds and withholds heat for 2 minutes after being detached from the charger. The sole plate is made of diecast ceramic glazed aluminum. It can be heated up to 200 degree Celsius for ironing thick and heavily crushed clothes. The negative ion coating can reduce the high temperature fabric damage.
In March 2019, Tefal launched all-in-one iron and garment steamer IXEO QT1020. The product is expected to be much more efficient than regular steam product types. The product is available for GBP 290. It comes along with an adjustable and handy built in smart iron board. The board is inverted vertically for steaming and is kept horizontally for ironing. The iron works on one-temperature technology and thus, no adjustments are required.
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https://www.grandviewresearch.com/industry-analysis/electric-iron-market
Further key findings from the report suggest:
• By product, the steam segment is expected to expand at the fastest CAGR of 8.5% from 2019 to 2025. Dry products contributed a revenue of USD 559.1 million in 2018
• By function, the automatic segment is expected to expand at the fastest CAGR of 8.5% from 2019 to 2025
• The commercial application segment accounted for 55.4% share of the global revenue in 2018
• Online distribution channel is expected to expand at the fastest CAGR of 8.6% from 2019 to 2025.
Grand View Research has segmented the global electric iron market on the basis of product, function, application, distribution channel, and region:
Electric Iron Product Outlook (Revenue, USD Million, 2015 - 2025)
• Dry
• Steam
Electric Iron Function Outlook (Revenue, USD Million, 2015 - 2025)
• Automatic
• Non-automatic
Electric Iron Application Outlook (Revenue, USD Million, 2015 - 2025)
• Residential
• Commercial
Electric Iron Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
• Offline
• Online
Electric Iron Regional Outlook (Revenue, USD Million, 2015 - 2025)
• North America
o U.S.
• Europe
o Germany
o U.K.
• Asia Pacific
o India
o China
• Central & South America
o Brazil
• Middle East & Africa (MEA)
o UAE