The global caramel ingredients market size is expected to reach USD 3.99 billion by 2025, according to a new report by Grand View Research, Inc., exhibiting a CAGR of 7.2% over the forecast period. Rising use of caramel in the food and beverages industry, particularly for bakery, confectionery, and beverage products, is the main factor driving the market. Changing consumer tastes, preferences, lifestyle, and incomes has played a key role in influencing F&B trends. Popularity of items such as salted caramel chocolates, caramel glazed muffins, and caramel lattes are driven by consumers and this poses as a lucrative opportunity for players.
On the basis of form, the market includes liquid, granular, and solid ingredients. Liquid ingredients held the largest share of just under 45.0% in 2018, fueled by extensive usage in the beverage industry for alcoholic and non-alcoholic drinks. Based on end use, the confectionery segment enjoys the dominant share and is expected to account for a share of over 35.0% by 2025. Widespread consumption of caramel chocolates and candy bars across the globe is a key factor driving segment growth. The beverages segment, on the other hand, is projected to register the fastest growth by the end of the forecast period, with most soda and cola companies using this ingredient in their products.
By application, the caramel ingredients market has been segmented into coloring, topping, flavoring, and others. While coloring emerged as the dominant segment in terms of revenue, the topping segment is anticipated to witness the strongest growth over the forecast period. An increasing number of bakeries, confectionery stores, and coffee shops have been using caramel drizzles and toppings on their menu items. For instance, McDonald’s Canada released a new fall-themed beverage and muffin in August 2019. The Caramel Pumpkin Spice Latte is a play on the conventional autumn favorite and is topped off with a smooth caramel pumpkin spice syrup. What makes the Caramel Apple Oat Muffin a crowd-favorite is a crunchy caramelized glaze on top.

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There are several key players operating in the market, such as Cargill, Inc.; Nestlé S.A.; Mars Inc.; Kerry Group; Ferrero SpA; Sensient Technologies Corporation; Goetze’s Candy Company, Inc.; Frito-Lay; DDW The Color House; Sethness-Roquette Caramel Color; Bakels Worldwide; Alvin Caramel Colours; and Metarom. Players have been investing in various expansion strategies in order to gain a larger customer base and to strengthen their foothold in the global market. For instance, in September 2018, Metarom rolled out its plans to capitalize on the strong growth in South East Asian markets, beginning with setting up a new sales unit in Malaysia. The company also plans to establish an independent factory close to Kuala Lumpur, which will include an R&D food tech lab and a flavor creation lab.
Further key findings from the report suggest:
• The global caramel ingredientsmarket was valued at USD 2.5 billion in 2018 and is expected register a CAGR of 7.2% from 2019 to 2025
• Based on form, granulated ingredients are expected to witness the fastest growth over the forecast period due to widespread application in the food industry as a topping and flavoring agent
• By application, coloring generated the highest value of USD 953.5 million in 2018 owing to increased usage of caramelizing colors in products such as tea, lemonade, fruit-based beverages, and beer
• On the basis of end use, the confectionery industry accounted for the largest share of 36.1% in 2018 due to the application of caramel ingredients in chocolates and candies. On the other hand, the beverage sector is expected to register the highest CAGR of 7.7% over the forecast period
• The industry is highly competitive in nature with the main players being Cargill, Inc.; Nestlé S.A.; Mars Inc.; Kerry Group; Ferrero SpA; Sensient Technologies Corporation; Goetze’s Candy Company, Inc.; Frito-Lay; DDW The Color House; Sethness-Roquette Caramel Color; Bakels Worldwide; Alvin Caramel Colours; and Metarom.

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Grand View Research has segmented the global caramel ingredients market on the basis of form, application, end use, and region:
Caramel Ingredients Form Outlook (Revenue, USD Million, 2015 - 2025)
• Solid
• Granulated
• Liquid
Caramel Ingredients Application Outlook (Revenue, USD Million, 2015 - 2025)
• Coloring
• Topping
• Flavoring
• Others
Caramel Ingredients End-use Outlook (Revenue, USD Million, 2015 - 2025)
• Bakery
• Confectionery
• Ice Cream & Desserts
• Beverages
• Others
Caramel Ingredients Regional Outlook (Revenue, USD Million, 2015 - 2025)
• North America
o U.S.
• Europe
o Switzerland
o Belgium
• Asia Pacific
o India
o China
• Central and South America
o Brazil
• Middle East and Africa
o South Africa

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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.