The global baby cleaning products market size is expected to reach USD 4.99 billion by 2026, according to a new report by Grand View Research, Inc., progressing at a CAGR of 5.3% during the forecast period. Rising awareness regarding baby hygiene, growing development of innovative cleaning products, and increasing disposable income of the populace in developed countries are some of the factors providing an upthrust to the market.
Incorporation of organic ingredients in baby cleaning products is expected to fuel the demand for these products. Earlier, the presence of harmful chemicals or ingredients such as sodium lauryl sulfate, phthalates, lanolin, and cornstarch in baby cleaning products resulted in several complications in babies such as rashes, irritation, and blisters. Thus, most parents avoid buying such products.
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Market players are making efforts to incorporate organic ingredients in baby cleaning products. Major players such as Johnson & Johnson, P&G, and Kimberly-Clark Corporation have launched new product lines consisting of natural ingredients such as aloe vera, sesame oil, almond oil, and neem. For instance, Kimberly-Clark Corporation launched a new product line, Huggies Natural Care Plus Wipes, which consists of aloe vera and other natural ingredients. Such ingredients are skin-friendly and provide extra moisture to baby skin, leading to a relatively low risk of rashes and other complications.
Furthermore, GreenShield offers organic laundry detergents, which are devoid of any harmful chemicals and are suitable for cleaning baby clothes effectively. Such initiatives are likely to increase the usage of baby cleaning products over the forecast period.
Baby Cleaning Products Market Report Highlights
• In terms of revenue, the bottle wash segment is projected to expand at a CAGR of 6.0% during the forecast period. Rising initiatives pertaining to baby hygiene and increasing disposable income of people in developed countries are contributing to the growth of the segment
• Asia Pacific is poised to witness the highest CAGR of 5.6% during the forecast period. Increasing birth rate, growing healthcare expenditure, and increasing disposable income are anticipated to escalate the growth of the regional market
• Some of the key companies present in the market are Johnson & Johnson, Mayborn Group Limited, Nuby, Koninklijke Philips N.V., and Pigeon Corporation.
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Baby Cleaning Products Market Segmentation
Grand View Research has segmented the global baby cleaning products market on the basis of product, sales channel, and region.
Baby Cleaning Product Outlook (Revenue USD Million, 2015 - 2026)
• Bottle Wash
• Vegetable Wash
• Cleaning Wipes
• Laundry Detergents
• Fabric Conditioners
• Cleaning Sprays
• Others
Baby Cleaning Products Sales Channel Outlook (Revenue USD Million, 2015 - 2026)
• Retail
• Non-Retail
• E-commerce
Baby Cleaning Products Regional Outlook (Revenue, USD Million, 2015 - 2026)
• North America
o The U.S.
o Canada
• Europe
o The U.K.
o Germany
• Asia-Pacific
o Japan
o China
o India
o Korea
o Thailand
o Singapore
o Malaysia
o Pakistan
o Indonesia
• Latin America
o Brazil
o Mexico
• MEA
o Saudi Arabia
o South Africa
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.