The global airsoft guns market size is expected to reach USD 2.5 billion by 2025, according to a new report by Grand View Research, Inc. It is anticipated to expand at CAGR of 6.8% over the forecast period. Growing consumers’ spending on adventure sports activities, coupled with increasing number of shooting clubs across the globe, is driving the market. Large number of baby boomers and generation X population prefers to purchase this product as it is a very popular sports activity to spend leisure time. These age groups use this product for target shooting, hunting, and adventure sports activities. Companies are coming up with airsoft fields to increase consumer engagement in adventure sports activities.
Handgun emerged as the largest product segment with a revenue of USD 645.5 million in 2018. The consumers prefer to purchase these guns due to their lightweight features. Moreover, it can be fired with one hand, which further drives the consumers to purchase airsoft handgun. Furthermore, these products can be used without a magazine, which will increase its use among the beginners over the next few years.
The online segment is expected to expand at the fastest CAGR of 8.2% from 2019 to 2025. Consumers can purchase products from diverse brands with this channel, irrespective of their geographic boundaries. Furthermore, membership offers, discounts, and easy product comparison with advanced searching tools on e-commerce websites are expected to attract the consumers to utilize this medium for purchasing airsoft guns.
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North America was the largest market with a revenue of USD 601.1 million in 2018. Consumers’ preference for adventure sports activities is very high in this region. A large number of people spend on airsoft guns to participate in different shooting activities. Furthermore, increasing number of shooting clubs across U.S. and Canada is expected to play a key role in expanding the utility of airsoft guns over the next few years.
The market is fragmented in nature with the presence of many private level players. Some of the key players operating in this market are VALKEN SPORTS; Colt's Manufacturing Company; ICS Airsoft, Inc.; Crosman Corporation; Lancer Tactical; Kriss USA; G&G ARMAMENT TAIWAN LTD; Ballistic Breakthru Gunnery Corporation; A&K Airsoft; and Tokyo Marui. Product innovation is expected to remain a key strategy among the industry participants in order to tap new markets over the next few years.
Further key findings from the report suggest:
• By product, handgun generated a revenue of USD 645.5 million in 2018 owing to its lightweight features, which is preferred by all age groups. Rifle is projected to register a CAGR of 7.9% from 2019 to 2025 as a result of increased accuracy and shooting speed
• Offline channel of airsoft guns market generated a revenue of USD 1.3 billion in 2018. The online segment is expand at a CAGR of 8.2% from 2019 to 2025
• North America generated a revenue of USD 601.1 million in 2018 due to presence of a large number of adventure sports enthusiasts in U.S.
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Grand View Research has segmented the global airsoft guns market on the basis of product, distribution channel, and region:
Airsoft Guns Product Outlook (Revenue, USD Million, 2015 - 2025)
• Handgun
• Rifle
• Shotgun
• Muzzle Loading
Airsoft Guns Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
• Online
• Offline
Airsoft Guns Regional Outlook (Revenue, USD Million, 2015 - 2025)
• North America
o U.S.
• Europe
o U.K.
o Germany
• Asia Pacific
o Japan
o China
• Central & South America
o Brazil
• Middle East & Africa
o South Africa
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.