The global air coolers market size is expected to reach USD 2.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 10.8% over the forecast period. The market growth is attributed to affordability and efficient cooling, less power consumption as compared to AC, usage in outdoor space, and product innovation. Moreover, the product acts as a humidifier in dry weather and is environment and eco-friendly, thereby driving its demand.
Increasing demand for energy efficient, low power consuming, and eco-friendly cooling products is driving the market demand across the globe. These operate through the principle of evaporation. It uses simple air moving technique that pulls fresh air from outside driving through wet cooling pads, which absorb the heat from the surrounding and does not make it dry like ACs.
Air cooler does not use any harmful cooling agents such as CFC, HCFC, and other hydrofluorocarbons used in AC to cool the surrounding, thereby making it more eco-friendly. Growing concerns over energy consumption by ACs are increasing the inclination of consumers towards air coolers. They lower approximately 80% - 90% of electricity bill as compared to ACs, thus making them economical and energy efficient in the longer run.
Air coolers are not efficient to be used in humid and coastal areas, which is acting as a restraint to the market growth. However, product innovation is boosting the demand among developing economies. Technologically advanced products are penetrating the market in both developed and developing economies at a higher rate.
Remote control function for quick access to settings, speed of fan, and multi speed setting are finding it place in the market at higher rate than tradition air coolers. Innovative cooling pads such as Honeycomb also known as Cellulose cooling pad are decreasing the maintenance cost and increasing the cooling capacity.
By type, the air coolers market is segmented as tower, dessert, and others. Tower accounted for the largest market share in 2018. It is anticipated to register the fastest CAGR of 11.7% over the forecast period owing to the stylish design and compact nature. Consumers are more inclined towards these product types as they are easily portable and more economical. Moreover, they are compatible in dry as well as humid air, thereby making it a preferred choice among consumers.
Dessert air cooler and other air coolers such as personal, window, and mini portable air coolers are expected to witness significant growth over the forecast period. Dessert cooler held the second largest share in the market owing to its cooling capacity as it is larger in size. It needs to be kept outside the room to maintain its cooling capacity, if kept inside the room, the cooling capacity is affected.
By application, the market is segmented into residential and commercial. Residential accounted for the largest share of 80.0% in 2018 and is anticipated to witness the fastest growth over the forecast period. Rising temperature and increasing disposable income of growing middle class are expected to fuel the product demand in the residential segment.
Product demand is growing in the commercial segment due to its application in open air functions, where ACs cannot be installed. However, air ducts and central air conditioners are preferred for cooling as commercial space has a larger area. Groceries and retailer stores have showcased interest in adoption of air coolers owing to growing temperature and preference for cooler working environment.
Asia Pacific was the largest market in 2018, accounting for a share of 60.0%. The region is anticipated to witness significant growth owing to increasing temperature and substantial climate change. Demand is driven by adoption of air coolers in the residential as well as commercial sectors due to preference for cooling working environment and economically cheaper cooling product. In Asia Pacific, India holds the largest market share owing to large middle class population. Moreover, the country is the fastest growing market in the region owing to increasing number of manufacturers and competitive pricing.
Players in the industry strategize to expand globally by entering into niche markets through mergers and acquisitions and joint ventures. For instance, Symphony acquired Munters Keruilai Air Treatment Equipment Co., Ltd. to expand its reach in China.

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Air Coolers Market Report Highlights
• By type, tower accounted for the largest share in 2018 due to stylish design and compact nature
• India held the largest market share in Asia Pacific in 2018 owing to large middle class population, increasing manufacturers, and competitive pricing
• Key players operating in the global air coolersmarket include Symphony Limited; Bajaj Electricals Limited; Havels India Limited; Honeywell International Inc.; Aolan (Fujian) Industry Co., Ltd.; and Luma Comfort.

Air Coolers Market Segmentation
Grand View Research has segmented the global air coolers market on the basis of type, application, and region:
Air Coolers Type Outlook (Revenue, USD Million, 2015 - 2025)
• Tower
• Dessert
• Others
Air Coolers Application Outlook (Revenue, USD Million, 2015 - 2025)
• Residential
• Commercial
Air Coolers Regional Outlook (Revenue, USD Million, 2015 - 2025)
• North America
o U.S.
• Europe
o Germany
o U.K.
• Asia Pacific
o China
o India
• Central & South America
o Brazil
• Middle East & Africa
o Nigeria

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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.