Social media has become a vital resource for marketers throughout time. Industry experts predict that firms will continue to test new social media strategies in 2023. Some of the impending trends have been revealed by marketing researchers.

There will be more consumers of reel-based content. According to experts, UGC will be redefined by Gen Z, social SEO will replace hashtags, and closed captioning will be the default on social video. LinkedIn will also be about much more than just jobs, they claim.
Trends for 2023
Recently, there have been a lot of chatbot conversations on social media, and corporations are still spending money on influencer marketing. According to Pravin Shiriyannavar, COO of brand-comm, a division of Madison World, there will be a rise in the popularity of video content and a requirement for business psychologists to research consumer behaviour and develop campaigns with a strong scientific foundation. Additionally, he discussed the importance to create compelling content by continually observing how users or customers respond and participate.

Tussle between Platforms
According to Ravi Kumar, the founder and CEO of MadHawks, "Facebook will continue to take a larger business share from brands as the most popular social networking platform. In terms of user counts, Instagram is quickly catching up to and might soon surpass Facebook. It is unlikely to happen in 2023, though. A stronger bet is the ageing demographics of Facebook users, who also have higher purchasing power. This might turn out to be an important tool for the expansion of Facebook businesses in the future. Despite all the buzz about Facebook and Instagram stealing the show for brands, LinkedIn may remain the underdog. Despite having a smaller audience, LinkedIn will succeed because of the closely knit networks and distinct audience intent. The platform will continue to draw attention throughout the year, for better or worse, so it's a smart idea to maintain actively engaging with your audience. Twitter, on the other hand, has witnessed a significant clash.

"We run through a football field of data on a regular basis, and attention is in short supply," Ameer Ismail, President of Lintas, remarked. In this environment, social media is an ideal platform for learning, sharing, and expressing opinions. In reality, marketers are increasingly interested in the type of content, moment marketing activities, and digital film campaigns that can enhance engagement and hence conversion.