There have been numerous discussions on SEO, search engine optimization in the digital world, that if you talk about a website, the SEO has to be incorporated into your conversation. The reason being you cannot compete or rather stand in the digital marketing if your website is not SEO optimized. But how to know if your website is really SEO optimized and does it really needs the same? Though there are several tools available in the internet world to test and summarize everything about your website and its performance. It can give you a brief about various tools if or if not are used in your website to make it search engine friendly. But you must know how to test if a website is SEO friendly.

Check for the keywords: keywords are the most important part of your website content and they readily effect on its ranking in search engines. Just like a user, type the keywords related to your business in Google page and check if your website is coming on the first page of the SERP. If yes, then its ok, you are going well with it, else you need to consider some improvement points for your website content. You must check this way after 2-3 weeks to analyze the improvement of your website and the audience traffic to it.

Check for the keywords in Meta tags: Meta description tags can influence click through but aren't directly used for rankings.

Keyword-based titles: Help establish page theme and direction for your keywords. Find out if there are sufficient keywords or more than that. Excessive keywords are not good for the website ranking as well.

Don’t forget to make a test to find if your local business is on the sitemap: XML sitemaps can easily be submitted via Google and Bing webmaster tools. They make it easier for the search engines to index your website.

Check if the website URL is submitted to the directories: Google Ad sense is one popular way to check for this. Some may choose to include AdSense (google.com/AdSense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.

Keep monitoring and testing the website fir SEO: It is recommended to keep monitoring your website health and keep a record of it in a excel spreadsheet for the monthly or weekly overview. It will give you a detail of the keyword status and then you can accordingly modify it.

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