For several years now the Web sites successfully sell prescription glasses and sunglasses. Judging from the number of visits, the internet is a very popular sales channel by customers. Surely this is due to the convenience and the low price levels. The trend is increasing, and consumers are willing to purchase online glasses.
Should you consider the possibility of buying glasses online?
From a realistic perspective of health, buying cheap designer glasses frames online is a wise idea? Judging by the comments of optical professionals on the relevant forums there are two general feelings about it:
• There is a sense that customers can only be adequately assisted by a qualified optician firsthand.
• They also place great doubts about the quality of the glasses can be purchased on the internet.
How valid are these considerations?
For the majority of people with an updated prescription, the purchase of eyeglasses from optical online store is quite simple. As an optician may make it look complicated, it is not for the 90% of those who use glasses. For that 10 % of customers who have constant problems with lenses, frames or having particularly complex requirements, it is preferable to buy the eyeglasses directly to the optician confidence. These customers know that they need ongoing support.
What is the future of optical stores?
It is normal for the sale of optical eyeglasses on the web brings a substantial reduction in prices. It would bring the physical stores to focus on a few customers willing to pay high prices and of those who need constant care because of their particular vision problems, or on paid services such as repair, setup frames, etc.
We are experiencing an interesting period in which the optical sites will have space to professionalize customer support. In the long term, this will happen.
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