Before discussing the increasing popularity of the study of MBA in international business, we need to understand what the international business (IB) is all about?
International business includes all business and commercial activities that are required for the transfer of goods, services, resources, people, technologies and even ideas across the world irrespective of country boundaries. It takes various forms. For example...
• Transfer of all the above-mentioned items between different countries in the form of export, import or trading and their related all commercial, legal formalities existing in the internationally standardised landscape which is bound by all countries.

• All contractual agreements in the form of licensing, franchising and more of the like that allow foreign companies/businesses to import and use products, services and processes from other nations.

The postgraduate management study of international business or what is popularly known as an MBA in International Business is a program that aims to give knowledge, skill and awareness of the effects of all the activities described above on domestic/foreign markets, countries, governments, businesses, and individuals.

The pursuant of the study will be able to appreciate and understand the diversity and complexities of the world-market, manage the uncertainties as well as the risks of international business in a global market that is changing continuously.

For our overall understanding-the international business study groups the international business into three categories like i) Multi-domestic company which is a company or business having independent subsidiaries which act like domestic firms. The next is ii) A Multinational company that conducts business globally in different countries with integrated subsidiaries and iii) A mix and match of the both.
Accordingly, students need to grasp two basic business models. These are i) Multi-domestic companies that promote service or product in various markets across the world. Not only this, but the company also modifies its product or service adapting it as per the choice, culture, preferences, secularity/non-secularity of the customs/beliefs of the target markets in which the company sells its product/service.

The next mode is ii) Multinational model where a multinational company sells its service/product in various foreign markets across the world. But the company does not change or adapts the product/service as per the choice, culture, preferences, secularity/non-secularity of the customs/beliefs of the target markets in which the company sells but maintains its self-identity. That is to say, it is the opposite of the first model.

Till these, things are comparatively simpler, but they get complicated and challenging when a company mix-matches the concept of the above two models and comes with both global and multi-domestic operations.

So we understand that any business or a company that falls into any one of the three categories has to create a diversified, capable, skilled and competitive workforce to help run a business successfully internationally. This means that the professionals must have the awareness and skills of running an international business successfully.

This is the reason why an MBA in International Business is gaining popularity fast and students are keen to pursue the program. Because such a program is rewarding and recognising, both in terms of money, prestige and experience. Even best colleges for MBA in finance in India are offering this program.