Growth in elderly population worldwide coupled with rise in health awareness and increase in adoption for herbal products drive the growth of the market. However, intricate processes of manufacturing and stringent regulations related to approval of polyphenols hamper the market growth. On the other hand, increase in applications of polyphenol would create new opportunities in the market in near future.

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Frontrunners of the industry
The key market players analyzed in the research include Amax NutraSource, Inc., Koninklijke DSM N.V., Cargill Inc., Glanbia Nutritionals, Inc., Futureceuticals, Inc., Naturex S.A., NOF America Corporation, Swanson Health Products, Indena S.P.A., and Berkem. They have implemented various strategies such as partnerships, mergers & acquisitions, expansions, collaborations, joint ventures, and others to gain a stronghold and lead position in the market.

Grapeseed segment to maintain its dominance through 2025
Among types, the grapeseed segment contributed the largest share in 2017, accounting for more than half of the total revenue. This segment is expected to maintain its dominance throughout the forecast period, owing to its anti-aging and antioxidant properties, for which, it has a significant demand in the personal care and skin care industry. However, the passion fruit segment is expected to register the highest CAGR of 6.7% from 2018 to 2025, owing to its adoption in health-related products and rise in use of fruit extracts and supplements. The report also analyzes apple, green tea, and others product types.