Almost every individual responds differently to diet, which is primarily related to the uniqueness of lifestyle, microbiome, and genetics. Personalized nutrition is a method of providing recommendations for healthy diet plans, products, and services. Furthermore, personalized nutrition is applicable to both healthy people and patients.

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The key players profiled in this report include BASF SE, DSM, Herbalife Nutrition, Amway, DNAfit, Wellness Coaches, Atlas Biomed, Habit, LLC, Bactolac Pharmaceutical, and Balchem Corporation.
The rising demand for personalized solutions as a result of rising health awareness, the growing trend of digital solutions for healthcare, and the ageing population across regions are some of the major factors expected to contribute to market growth during the forecast period. Furthermore, shifting consumer trends, such as a preference for high-quality nutritional food based on their nutrient profile, are expected to encourage the development of personalized nutrition approaches, contributing to market growth.

The global personalized nutrition industry is segmented on the basis of product type, application, end-use and region. By product type, the market has been divided into active measurement and standard measurement. By application, the market has been divided into standard supplements and disease based. By end-use, the market is further divided into direct-to-consumer, wellness & fitness center, hospitals & clinics, and institutions. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.