Akshay Tritiya or Akha Teej is one of the most propitious occasions in Hinduism. On this day Lord Parshurama (Lord Vishnu’s sixth avatar) was born. The term ‘Akshay’ is taken from Sanskrit which means ‘never diminishing’ and Tritiya means ‘third’. Thus, Akshay Tritiya is celebrated on third lunar day of Shukla Paksha (Hindi calendar). On this day, Kuber, the banker in heaven, was blessed by Lakshmi, the Goddess of Wealth to have an inexhaustible supply of money. This day also holds a lot of importance for Jains. They celebrate the day with fervor and zeal to commemorate Rishabha’s (first tirthankara of Jains) ending of one-year fast with sugarcane juice. Most of the Indians celebrate Akshay Tritiya for their own reasons.
According to a legend, the South-Indian gods tied the knot on this day; hence, it’s believed that the couples who marry on this day are bound to be together all their lives. In fact, a lot of Bollywood weddings also happen on this day for eternal bliss. For instance, Miss World and actress Aishwarya Rai tied the knot with actor Abhishek Bachchan. Community marriages happen on this day as it also helps in people having monetary constraints. Hence, tons of gold is purchased on Akshaya Tritiya. People also invest in Lakshmi-engraved gold coins for gifting purpose or self-use. Akshaya Tritiya is the golden day to buy gold.
It is believed that wealth will increase in homes where gold coins and items are kept for pooja and worshipped as Goddess Lakshmi. The Tamil Siddhas, the spiritual scientists of Southern India, spoke of an unchallenged Divine law – ‘Wearing Gold attracts Gold’.
Thus, it is the perfect day to purchase gold, silver, gems, ornaments and jewelry.
It is suggested to give gold jewelry as gifts on Akshay Tritiya as it is supposed to strengthen the bond and also for healthy long-term alliances. Throughout the country, this day is considered to be auspicious for buying gold jewelry for unrelenting growth and prosperity. Many jewelry brands offer huge discounts and deals on jewelry. The trend of buying jewelry online is increasing each day and people count on online websites to buy jewelry online for Akshaya Tritiya. Considering this, Jaipur-based jewelry brand Voylla has launched a special Akshay Tritiya jewelry collection for its customers where one can buy Lakshmi-inscribed gold coins and jewelry of utmost craftsmanship. Also, exclusive Akshay Tritiya online offers on gold jewelry have been introduced. Thus, Akshaya Tritiya holds undeniable cultural and religious significance.
May this Akshay Tritiya bring unending prosperity, growth and bliss in your lives!
And don’t forget to read the shloka…

Yah Pashyati TRutIyAyAm KrishNam ChandanbhUshitam |
VaishAkhasya Site PakshE Sa Yatyachyutamandiram ||