Brooklyn, NY - February 11, 2023 - Shroom Skincare, a new line born from the idea of harnessing the power of mushrooms, announces the launch of its first product, Mycelium Glow Brightening Serum. This elegant, lightweight serum combines the power of mushrooms and vitamin C to visibly brighten skin, even tone, and deliver glowing, healthy-looking skin in an instant.


Made in the U.S., this clean, luxuriously smooth, eco-friendly oil serum rejuvenates, moisturizes, and brightens skin all at once. The combination of Maitake, Chaga, Reishi, and Cordyceps Sinensis mushroom extracts, together with Vitamin C, creates a rich antioxidant serum that provides a range of benefits for the skin. These include protection from environmental damage, reduction of inflammation, support for the skin's natural defenses, and improvement in the appearance of other signs of aging, including uneven skin tone.


Key Ingredients in Mycelium Glow
Reishi mushroom extract: Supports hydration and visibly healthy skin. Reishi contains powerful beta-glucans, which can help to calm dry, itchy skin.


Chaga mushroom extract: Protects the skin while helping cells repair. Reduces inflammation. Chaga mushrooms have unique super antioxidants that can protect our cells from free radicals.


Cordyceps Sinensis extract: Supports balanced, even skin tone and helps prevent the breakdown of collagen, which is vital for giving elasticity to the skin.


Maitake mushroom extract: Potent anti-inflammatory and antioxidant properties protect the skin, improve elasticity and reduce redness and inflammation.


Vitamin C: Brightens and tones the skin, protecting and supporting healthy skin cells. Vitamin C improves and supports skin hydration.


In addition, the formula has additional antioxidants from jojoba seed oil, Kalahari melon oil, rosehip oil, olive oil, and Vitamin E, which work together to fight against free radicals. The result is brighter, healthier skin.


“Combining these ingredients in a skincare product provides a range of benefits for the skin, including protection from environmental damage, reduction of inflammation, support for the skin's natural defenses, and improvement in the appearance of aging and uneven skin tone,” shares Dr. Jennifer Chwalek, a board-certified dermatologist, and dermatologic surgeon at UnionDerm. Dr. Chwalek is also a clinical instructor in the Department of Dermatology at the Mt. Sinai School of Medicine in New York City.


Environmental Responsibility
Shroom makes every effort to reduce its impact on the environment. Key ingredients are sourced from mushrooms, which, by any measure of water and energy and the low CO2 emissions, have a minimal environmental footprint. Mushrooms are gentle on the planet.

This product is free of parabens, formaldehyde, phthalates, mineral oil, oxybenzone, coal, tar, and sulfates SLS & SLES. It is also vegan, gluten-free, and cruelty-free.


Mycelium Glow Brightening Serum retails for $98 at https://www.shroomskincare.skin, Amazon and Etsy.

About Shroom Skincare
Shroom Skincare was born from the idea of harnessing the power of mushrooms. We found ways to extract the most potent properties of mushrooms to create skincare products to improve and sustain visibly healthy glowing skin. @shroom.skincare
Affiliate / Share-a-Sale: Shroom Skincare ID# 134103


MEDIA CONTACT
KELZ MEDIA
Sheila McCrink
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