RTD tea is packaged tea in its prepared beverage form and ready for consumption. The global RTD tea market accounted for approximately USD 21.30 billion in 2018 and is expected to register a CAGR of 5.7% during the forecast period. The RTD tea has gained popularity among the health-conscious population. Owing to the increasing per capita disposable incomes, busy lifestyles, and growing demand for on-the-go beverages, the global RTD tea market size is projected to grow significantly in the coming years. Moreover, availability of RTD tea in a variety of flavors is an added advantage for the market growth. Growth of the organized retail sector and the increasing presence of RTD tea in supermarkets and hypermarkets are projected to further boost the growth of the global RTD tea market.

The global RTD tea market has been segmented based on type, category, packaging, distribution channel, and region.

Based on type, the global RTD tea market has been segmented into black tea, green tea, white tea, and others. The black tea segment accounted for the largest global RTD tea market share in 2018. Its popularity as a traditional tea across the globe has resulted in the dominance of the segment over the past years. However, the green tea segment is projected to register the highest CAGR during the forecast period. Green tea is unoxidized and contains less caffeine than other types of tea. Moreover, it helps to regulate the metabo.

Key Players

Some of the key players in the global RTD tea market are Nestle S.A. (Switzerland), ITO EN LTD. (Japan), PepsiCo, Inc. (US), Hain Celestial Group (US), The Republic of Tea (US), Tata Global Beverages (India), Bearfield (Netherlands), Unilever (UK), Starbucks Corporation (US), Dilmah (Sri Lanka), Snapple Beverage Corp. (US), Coca-Cola Company (US), Harney & Sons Fine Teas (US), Inko's Tea (US), and Blu-Dot Beverage Company (Canada).

Some of the strategies followed by the players operating in the market were product launches, acquisitions, mergers, and expansions.

Regional Analysis

On the basis of region, the global RTD tea market has been segmented into North America, Europe, Asia-Pacific, and the rest of the world.

The market in North America is expected to dominate the global RTD tea market owing to increasing consumption of healthy beverages in the region. In North America, the US is projected to hold the majority market share.

Growing demand for functional beverages in European countries is primarily contributing to the growth of RTD tea market in Europe. However, the market in Asia-Pacific is projected to register the highest CAGR during the forecast period. Growing focus on health and wellness among the consumers and increasing spending on healthy food and beverages is mainly driving the growth of the RTD tea market in this region.

Complete Report Details @ https://www.marketresearchfuture.com/reports/rtd-tea-market-7930

Industry Updates

In November 2018, Coca-Cola European Partners plc invested USD 21.5 million in a new bottling line at its production facility in Socx, France. The expansion of this new line would support the development of the Coca-Cola company's Fuze Tea brand in glass bottle format, with production at the plant destined to serve markets in neighboring European countries.
About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

Contact Us:

Market Research Future

Email: [email protected]

Office No. 528, Amanora Chambers

Magarpatta Road, Hadapsar,

Pune - 411028

Maharashtra, India

+1 646 845 9312