Global Multipurpose Cleaners Market size is projected to be valued at USD 5.15 Billion by 2026, recording a CAGR of 4.20% between 2020 and 2026. The household cleaners market has witnessed massive growth in the past few years, and the same trend is expected in the case of the multipurpose cleaners market as well. The rising consumer preference for hygiene products is anticipated to act as one of the significant factors for the growth of the global multipurpose cleaners market. Moreover, the growth of commercial sectors is also anticipated to act as one of the major drivers for the growth of the global multipurpose cleaners market during the forecast period. North America and Europe markets collectively held the major market share in 2019 and are projected to witness moderate growth rate during the forecast period. However, the Asia-Pacific market is projected to expand at the highest growth rate during the forecast period.

The key players of the market have been engaged in new product launches. For instance, in March 2019, AlEn USA has launched a new eco-friendly line of household cleaning products named ‘Art of Green’ The product does not contain a toxic formula and is available in two fragrances, namely lavender eucalyptus & citrus and white flowers.

Multipurpose Cleaners Market USP

Rising demand for cleaning products from households

Growth Opportunities in the Market

A Surge in the Demand for Organic Certified Multipurpose Cleaners: The demand for multipurpose cleaners has been surging over the last few years. The popularity of conventional multipurpose cleaners used to be high. However, over the last few years, organic multipurpose cleaners have been gaining massive acceptance among consumers. Growing consumer awareness regarding the harmful effects of chemical ingredients in multipurpose cleaners is expected to stimulate the growth of certified organic products. The popularity of certified organic products is majorly limited to the European and North American markets. The Asia-Pacific market offers lucrative opportunities to the manufacturers of multipurpose cleaners owing to the increasing consumer preference towards premium household cleaning products.

Key Players

The Clorox Company (US)
Reckitt Benckiser Group PLC (UK)
The Procter & Gamble Company (US)
Sunshine Makers, Inc. (US)
Gojo Industries, Inc. (US)
Tri-Coastal Design Group, Inc. (US)
Unilever (UK)
Dabur (India)
Amway (US)
CERO (India)
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