India Television market Research Report (2018-2023)
Posted August 30, 2019 by shraddhaaark
The Television market currently consists of televisions that cover a wide range of new technologies that go beyond the conventional cathode ray tube (CRT) format.
Feature News
Increasing innovation coupled with lower prices have augmented the penetration of flat-panel display across all income groups in the country.
Market segmentation
Samsung, Sony and LG are the three major television manufacturers that dominates the Indian television market. Liquid crystal display (LCD) and organic light emitting diode (OLED) comprise the two major segments in the global television market. The super-premium segment includes OLED and ultra-high-definition (UHD) or 4K televisions. The festive season in India starting in August with Independence Day till Diwali in October, primarily drives consumers buying across all markets.
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Key growth factors
The rapid growth of internet connectivity across the country, especially in tier II and III cities, is giving greater access to online entertainment portals to the tech-savvy generation. Flat-panel displays are extremely popular in urban areas as it occupies significantly less space and power consumption in comparison to CRT monitors.
Digital influence on broader consumer spending is significant and is growing rapidly. The implementation of the cable digitization mandate further aided by over the top (OTT) services has contributed vastly to the expanding popularity of new age televisions.
Major Players
BPL Limited
Mirc Electronics Limited
Intex Technologies (India) Limited
Micromax Informatics Limited
LG Electronics India Private Limited
Highlights of the report
1. Overview of the Indian television market
2. Historical, current and forecasted market size data for the Indian television market (2016 to 2023)
3. Qualitative analysis of the Indian television market and its segments, by company (Samsung, Sony, LG and others), by technology (UHD, full HD, HD, flat-panel display units sold - company-wise – Samsung, Sony, LG, Videocon Group, Panasonic, Others, Unorganized/grey)
4. Trade analysis of the television market in India
5. Qualitative analysis of the major drivers and challenges affecting the market
6. Analysis of the competitive landscape and profiles of major players operating in the market
7. Key recent developments associated with the television market in India
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| Tags | television market forecast , television market in india , television market research report |
| Last Updated | August 30, 2019 |