Social event planning had a significant change as a result of the Covid-19 pandemic. Real-world events came to a halt, while virtual ones turned out to be a blessing in a world engulfed in lockdowns. People have gotten used to this new normal since the shift to remote work, making long-distance travel for conferences or meetings less desirable. Additionally, virtual events are frequently more affordable, accessible, and inclusive. Because of their cheaper costs and wider reach, businesses have been able to increase their return on investment. In actuality, within seven months, 86% of B2B organizations observe a higher ROI on their hybrid events. Attendee engagement is a problem that both online and offline events share.
The optimal use of technology is required for successful event planning. However, despite the fact that technology implementation seems simple in theory, it is rife with issues and difficulties. The largest problem is getting the platform to function how you want it to, and after that, the content needs to be compelling enough to keep the audience interested. Otherwise, they might stealthily switch to another window's tab or even quit your event.