MRRS adds "Consumer and Market Insights: Prepared Meals in Australia" latest studies, published in Nov 2016.

Summary
The Australian Prepared Meals market is led by the Ready Meals category as on 2015, while the Meal Kits category is forecast to register the fastest growth in value terms during 2015-2020. Private label products in the Ready Meals category registered the fastest growth during 2012-2015. Mccain Foods Limited and H. J. Heinz Company are the leading players in the Australian Prepared Meals market.

Key Findings
– Of the three categories analyzed, Meal Kits is forecast to register the fastest value growth at a CAGR of 4.9% during 2015-2020
– Hypermarkets & Supermarkets account for nearly two-third share of the overall Prepared Meals distribution in Australia, in 2015
– Private label products witnessed high penetration in the Australian Prepared Meals market and registered fastest growth than brands during 2012-2015
– The use of Rigid Plastics as packaging material is forecast to register fastest growth during 2015-2020

Introduction
- Report Scope

Country Context
- Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures – Key Takeaways

Market Overview
- Value and volume analysis for the Australian Prepared Meals market
- Impact of exchange rate fluctuations on the Australian Prepared Meals market
- Degree of trade up/down in the Australian Prepared Meals market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Australian Food market
- Leading distribution channels (value terms) in the Australian Prepared Meals market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in the Australian Prepared Meals market
- Private label growth (in value terms) compared to brands

Packaging
- Prepared Meals market by type of packaging material/container (in volume terms)
- Prepared Meals market by type of packaging closure/outer (in volume terms)
- Prepared Meals market by type of packaging, forecast (in volume terms)

List of Tables and Figures
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in AUD and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to AUD
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 10: Leading brands by category, 2015
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior - Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Leading distribution channels, overall Food, 2012-2015
Figure 10: Leading distribution channels, overall Prepared Meals market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value and volume), 2015
Figure 13: Private label penetration by category, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 16: Growth in key packaging material, container, closure and outer type, 2015-2020...

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