Plasticizer alcohols are C7 to C11 primary alcohols. These plasticizer alcohols, composed of linear alky chains are used as plasticizers, acrylate esters, lube oil additives and solvents among others. A relatively stronger demand for plasticizer alcohols in production of acetate esters is expected to be witnessed during the forecast period. The major end-use industries for plasticizer alcohols include automotive industry, construction industry among others. The major commercially used plasticizer alcohols are 2-Ethylhexanol, n-butanol, isobutanol, isononyl alcohol among others. Among the aforementioned types, n-butanol and 2-Ethylhexanol are expected to account for a major share in overall plasticizer alcohols market over the forecast period

Plasticizer Alcohols Market: Drivers & Restraints
The plasticizer alcohols market is expected to witness a steady growth during the forecast period, owing primarily to the steady growth in demand for plasticizers driven by the corresponding growth in end use industries. Moreover, plasticizer alcohols market is expected to witness substantial growth during the forecast period especially in developing regions of the globe such as Asia Pacific. This steady growth in plasticizer alcohols market in Asia Pacific region is expected to be spearheaded by growing demand from China. Moreover, demand for plasticizer alcohols from a variety of applications in countries such as India, Vietnam and Indonesia is likely to translate in to steady growth of plasticizer alcohols market during the forecast period. The major end-use markets include automotive production, construction among others. Additionally, stringent norms on emissions are expected to drive the demand for high performance fuels which in turn is slated to augment the demand for plasticizer alcohols through the forecast period. Furthermore, growth in the coatings industry is anticipated to fuel the plasticizer alcohols market growth in near future. On the flip-side, increasing demand for alternatives such as phthalates, benzoates, aliphatics and specialty plasticizers is expected to act as an impediment to the growth of global plasticizer alcohols market during the forecast period.

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Plasticizer Alcohols Market: Segmentation
Depending on the type of products, global plasticizer alcohols market has been segmented in to the following key market segments:
• 2-Ethylhexanol
• n-butanol
• isobutanol
• isononyl alcohol
• Others

Depending on the end-use industry, global plasticizer alcohols market has been segmented in to the following key market segments:
• Automotive
• Construction
• Others

Plasticizer Alcohols Market: Region-wise Outlook
North America and Europe accounted for a substantial share in global plasticizer alcohols market in 2014 and are expected to witness a moderate single digit growth during the forecast period. However, the developing regions of the globe namely Asia Pacific and Latin America are expected to witness a relatively faster growth vis-à-vis aforementioned regions during the forecast period.

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Plasticizer Alcohols Market: Key Players
Some of the key companies that operate in global plasticizer alcohols market are Dow Chemical Company, Eastman Chemical Company, Evonik Industries, Zak S.A, Chengdu XiYa Chemical Technology Co., Ltd., Tianjin Zhongxin Chemtech Co., Ltd. and Meryer (Shanghai) Chemical Technology Co., Ltd. among many others. Major players operating in Plasticizer Alcohols market are focusing on channelizing efforts towards research and development activities in order to expand their product portfolio and introduce higher value, differentiated and application specific products.