Tire & wheel cleaners are cleansing agents used for the cleaning of tires and wheels of the vehicles in order to retain the aesthetic of the vehicles. The trend of vehicle customization among the vehicle owners are increasing and customization of wheels and tires is one of the common trend in vehicle customization, a huge array of alloy wheels are available in the market that are popular among the vehicle owners. The wheels and tires are exposed to the outer conditions of roads due to which the mud and brake liner dust are accumulated inside the wheels and tire. The alloy wheels comes with coatings on it, which needs proper wheel cleaners for removing the dirt accumulated on its surface and retain the coating on alloy wheels to keep the finishing of alloy wheels intact. There are different varieties of cleaners available for different type of alloy wheels depending on the material used for the alloy wheels.

Global Tire & Wheel Cleaners Market: Drivers & Restraints
The global tire and wheel cleaners market is primarily driven by the growth in car wash and car care industry globally along with the spending of vehicle owners on car care, DIY (Do It Yourself) car care products to enhance the looks of their vehicles are propelling the growth of tire, and wheel cleaners market globally. The increasing sales of two wheelers and cars can also be attributed to propel the demand for tires and wheel cleaners market to an extent. However, the compatibility of wheel & tires cleaners vary with materials of tires & wheels, if not used the appropriate cleaners for suitable materials it may hamper the wheels and tires which might partially affect the market growth.

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Global Tire & Wheel Cleaners Market: Market Segmentation
Based on cleaner type, the global tire & wheel cleaners market can be segmented into:
• Alloy Wheel Cleaners
• Tire Dressings
• Metal polish
• Wheel Brushes
• Tire Swipes

Based on the wheel types, the global tire & wheel cleaners market can be segmented into:
• Aluminium Alloy Wheels
• Chrome Plated Wheels
• Rough Cast Alloy Wheels
• Others (Anodized Wheels, PVD Coated Wheels)

Global Tire & Wheel Cleaners Market: Regional Outlook
Based on the geographic regions, global tire & wheel cleaners market is segmented into seven key market segments namely North America, Latin America, Western Europe, Eastern Europe, APEJ, Japan, and Middle East & Africa. Among the aforementioned regions, the North America market for tire and wheel cleaners is expected to hold the maximum market share by the end of forecast period due to with strong position of car wash industry in the region. The Western Europe market for tires & wheel cleaners market is followed by the North America, as these two markets represents the largest markets for car wash industry globally. The APEJ market for tires & wheel cleaners is expected to pace up by the second half of forecast period with penetrations of big car care companies such as 3M in different countries of the region. Overall, the global market for tires & wheel cleaners is expected to register single digit CAGR over the forecast period.

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Global Tire & Wheel Cleaners Market: Key Players
Some of the major players identified in the global tires & wheel cleaners market includes, Eagle One, The Armor All, Meguiar's Inc., MUC-OFF, BLACK MAGIC, Mothers® Polishes?Waxes?Cleaners, Inc. and Autoglym among others.